Summary/Objective

The Marketing Coordinator works directly with the GYL leadership team to facilitate timely and impactful communications to clients and prospects, including emails to clients, social media posts, webinar promotions, print advertisements, print collateral updates, and graphic design projects. The ideal candidate will be a quick learner with strong interpersonal skills, and a foundational understanding of marketing.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Creates, ideates, and executes client events.
Coordinates involvement in community organizations and company events.
Assists with newsletter, direct mail, advertising, and catalog editing and proofreading.
Coordinates marketing materials, production, mailing and vendor management.
Assists in executing marketing strategies and objectives.
Assists in proposal writing and presentations, including online and video.
Monitors profitability and performance of existing products and services.
Maintains marketing database including catalogs, key codes, and customer/prospect files.
Produces regularly scheduled reports from marketing database.
Coordinates various marketing fulfillment duties and systems including direct mail, packages, letters, catalogs, and other sales literature.
Monitors and maintains marketing budgets and usage.
Maintains and updates the Company website.
Performs other related duties as assigned by management.

Competencies

Communication Proficiency.
Teamwork.
Technical Capacity.

Supervisory Responsibility

This position has no supervisory responsibility.

Work Environment

This job operates in a professional office setting. This position uses common office apparatuses such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here represent those that are required by an employee to successfully perform the essential job functions.

This job requires the employee to regularly talk and hear. Additionally, the employee is often required to stand; walk; use wrists, hands, and fingers to type, handle or feel; and reach with hands and arms.

Position Type/ Expected Hours of Work

This is a full-time position where the employee is expected be in the office Monday through Friday from 8:30a.m. to 5:00p.m. Work schedule will vary based on client events and business needs.

Travel

Occasional travel is expected for this position for client events and as assigned by management. Approximately 10% travel is predicted for this job.

Community and Volunteer Activities

The GYL team routinely supports a number of charitable organizations and activities. It is strongly encouraged that the Marketing Coordinator is willing to occasionally, as their schedule permits, participate in activities with other team members.

Additional Eligibility Qualifications

Excellent written and verbal communication skills are essential.
Detail-oriented with outstanding organization, communication, time management and project management skills.
Must be a self-starter with strong organizational and prioritization skills.
Ability to successfully collaborate with all internal and external partners.
Wordpress and social media savvy.
Experience with WordPress, HTML, JavaScript and ClickDimensions preferred.
Must be computer literate and proficient with Windows, Word, and Excel.
Ability to multi-task.
Strong attention to detail.
Ability to work both independently and within a team.

Required Education And Experience

Education:Required – Bachelor’s degree; Preferred – Bachelor’s degree in Marketing or related field.
Work Experience:Preferred –Experience with social media, WordPress, HTML, JavaScript and ClickDimensions.
Years of Experience:Required – 2-3 years of experience in financial services, marketing, or sales support or agency.

Other Duties

Please note this job description is not a comprehensive listing of day-to-day activities, responsibilities, or tasks that are required of the employee for this job. Day to day tasks, responsibilities, and activities may change at any time with or without notice.

GYL Financial Synergies

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Marketing Coordinator