With a mantra of Empowering Human Potential, Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products, offering the most advanced O&P solutions, clinically differentiated programs and unsurpassed customer service. Hanger's Patient Care segment is the largest owner and operator of O&P patient care clinics nationwide. Through its Products & Services segment, Hanger distributes branded and private label O&P devices, products and components, and provides rehabilitative solutions to the broader market. With nearly 160 years of clinical excellence and innovation, Hanger's vision is to lead the orthotic and prosthetic markets by providing superior patient care, outcomes, services and value. Collectively, Hanger employees touch thousands of lives each day, helping people achieve new levels of mobility and freedom.

The Content Marketing Specialist III - Hybrid Remote (home/office) is responsible for supporting the execution of content strategies by writing targeted, actionable content that is delivered across various touchpoints (website, blogs, social media, leave-behinds, etc.).

As Hanger's Marketing Content Specialist, you will

Develop a deep understanding of the Hanger Clinic narrative, voice, and messaging platform, and ensure it is represented appropriately based on market segmentation and journey stage
Write thoughtful, compelling content that helps target audiences (patients, medical professionals, hospital administrators, and payors) make decisions or solve problems at various points in their journey
Execute key initiatives as part of the content strategy to meet goals and objectives of reaching target audiences
Manage the day-to-day execution of the Hanger Clinic blog and monthly editorial calendar, working cross-functionally with the Public Relations team in addition to collaborating on how to leverage social media to execute on the content strategy Communicate the availability of new content internally through monthly e-newsletter and intranet posts
Use data to measure the effectiveness of content initiatives and report metrics on a monthly, quarterly, and annual basis
Conduct monthly print and digital content audits and make recommendations for optimization
Manage the marketing asset management (MAM) system, ensuring all relevant content is appropriately represented and organized

To be formally considered for the role, you must meet the below requirements

BS degree in Marketing, Communications, Journalism, or a related field
5 years of related experience
Healthcare experience preferred
Must provide writing samples
Act with integrity in all ways and at all times, remaining honest, transparent, and respectful in all relationships.
Keep the patient at the center of everything that you do, building lifelong trust.
Foster open collaboration and constructive dialogue with everyone around you.
Continuously innovate new solutions, influencing and responding to change.
Focus on superior outcomes, and calibrate work processes for outstanding results.

Employees working at least 20 hours per week are eligible for the following benefits

Competitive Pay
Health Insurance
Dental Insurance
Vision Insurance
8 Paid Holidays per Year
Paid Vacation Time Off
Paid Sick Time Off
8 hours of paid time to volunteer in your community
Floating Holiday
Life Insurance
Medical Flex Spend Account
Dependent Care Flex Spend Account
Free employee assistance program
401(k)
Full-time employees are also eligible for short-term and long-term disability insurance

Hanger, Inc.

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Content Marketing Specialist III