Purpose

The primary purpose and function of the Digital Marketing & Member Engagement Specialist is to build

and maintain a positive, meaningful relationship with prospective and existing Members to ensure new

enrollments, annual renewals, Member retention and Member referrals. The Digital Marketing & Member

Engagement Specialist will oversee and implement the organization’s social media, digital marketing,

public relations efforts and Member events. The Digital Marketing & Member Engagement Specialist will

be responsible for producing relatable, engaging content, building up a thriving online community, hosting

events and curating creative content to drive new enrollments and help nurture our existing Members.

Valuable Final Products

• Pets - Lengthening average life of Pets.

• Members - Happy Members who keep Pets on the program and refer their friends.

• Team Members – Develop and maintain an efficient medical Team.

• Growth -Increased enrollments.

• Membership – An ever-increasing Membership.

• Culture – Foster a close Teamwork oriented culture.

Essential Functions & Duties

The Digital Marketing Specialist is responsible for telling the world our story and sharing the stories of

our Members as well.

● Help manage long-term marketing strategy including monthly content calendar, the Hannah blog,

social media, email campaigns, landing pages, videos, events, public relations, and any additional

content we add to our content marketing efforts so that everything we do strategically works together.

● Develop and execute end-to-end campaign strategy and multi-platform content plan that support our

business objectives and drive significant growth through online strategies

● Act as the brand steward and work closely with Director of Memberships to ensure the brand voice

accurately reflects the brand and the company’s story

● Develop digital media editorial calendar, planning and creating content for the brand’s blog,

newsletter, paid social, and organic social media channels

● Understand best practices and strategies for growing social media audiences, particularly on

Facebook, Instagram, YouTube and TikTok

● Understand the unique tones of the veterinary care industry and develop innovative and impactful

content with a consistent, cohesive and on-brand voice across all brand assets

● Build and cultivate online community, engaging audience in both reactive and proactive

conversations

● Assist in researching and/or gathering information from internal and external subject matter experts

to develop and organize effective content across a variety of social media channels

● Write, edit, proofread and distribute multi-media content for various audiences across all channels,

including company website, social media and email campaigns

● Own the communications and production processes including digital asset management, campaign

timelines, and creative requests

● Develop ideas for news articles, research, prepare, and distribute press releases, articles,

web-based material, photographs and videos

● Capture and analyze the appropriate social data/metrics, insights and social media best practices to

measure the success of every social media campaign, then use that information to refine future

campaigns

● Coordinate, plan and attend events that build meaningful Member connections, increase brand

awareness and encourage our Members and the community to engage with the brand

● Collaborate with other teams to plan events and enhance value for Members

Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this

job at any time.

Knowledge, Skills & Abilities

● Overall business knowledge. Industry experience/knowledge is preferred

● Excellent independent and team collaboration skills

● Excellent communication skills: written, verbal and presentation required

● Accomplished listener able to respond to results and outcomes

● Ability to work collaboratively while possessing strong organization skills and ability to act

independently with minimal direction

● Knowledge and experience working with print media, public relations, events, collateral, social media

metrics and online platforms

● An interest in understanding the veterinary care industry and Hannah’s mission and strategic plan

required

● Demonstrated ability to manage projects in accordance with short and long range objectives

● Strong attention to detail

● Experience in event planning is strongly preferred

● Ability to work efficiently and meet short deadlines

● Solid understanding of the marketing funnel and the phases of the customer journey

● Minimum 3 years’ experience developing and executing marketing strategies in a multi-channel,

multi-product environment in a Marketing Content Manager, Marketing Manager, Writer/Editor, or

Specialist role

● Bachelor's Degree in Marketing, Digital Technology or related field

● Proficient in Microsoft Office Suite and Adobe Creative Suite

Hannah Pet Hospital

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Digital Marketing & Member Engagement Specialist