Job Details

Job Location

1 Santa Monica Office CA - Santa Monica, CA

Salary Range

$60,000.00 - $70,000.00 Salary/year

Description

Position Description:

Are you ready to take on a once-in-a-lifetime opportunity to shape the personal brand of a marketing legend? We’re looking for a rockstar Brand Manager to spearhead the development of Hawke Media Founder & CEO, Erik Huberman’s, personal brand. This is a unique opportunity to work side-by-side with a decored entrepreneur and industry trailblazer, who’s been recognized as Forbes 30 Under 30, CSQ’s 40 Under 40, Inc. Magazine’s Top 25 Marketing Influencers, The International Business Awards’ Entrepreneur of the Year, and Telly Award winner for the Hawke Media commercial he co-wrote and starred in. Erik Huberman is a well-published writer and thought leader in the marketing and e-commerce spaces, with his work appearing in top-tier publications like Rolling Stone, Forbes, Business Insider, Entrepreneur, Inc., and more.

The Brand Manager is responsible for spearheading the marketing development and public image of Erik Huberman to position him as the premier marketing and e-commerce thought leader through all mediums, including in-person, print, broadcast, and online media. This role will involve promoting Erik to the public, prospective clients, and strategic partners.

The Brand Manager will manage Erik’s social media accounts, assist with media inquiries, arrange public appearances and keynote speaking presentations at industry conferences and tradeshows, and analyze public opinion data to position Erik Huberman as an innovator. The individual in this role will work closely with Erik and the Hawke Media marketing team to promote his personal brand and will be assigned to special projects to build Erik’s brand and drive new business opportunities for him and Hawke Media.

Job Duties:

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Converting Erik’s marketing and personal branding efforts into lead generation efforts: sourcing new contacts, maintaining communication with and nurturing these contacts, and converting them into new business leads and Hawke Media clients and partners.
Develop and execute a social media strategy for Erik Huberman, including daily content creation and posting across all platforms, with a focus on LinkedIn, Facebook, Instagram, TikTok, and Twitter
Create engaging LinkedIn long-form posts that resonate with Erik's brand identity and target audience.
Comprehensive contact and database management: managing Erik’s network of contacts, ensuring timely follow-up, and converting contacts into new business leads and clients.
Produce and post daily social content, including reels and TikToks.
Secure guest podcast spots for Erik and prepare him for these appearances.
Draft content for Erik’s email newsletter, ensuring alignment with his brand and messaging.
Monitor media and work alongside Hawke’s Communications Manager to handle all press inquiries regarding Erik.
Clip and archive press placements of Erik.
Identify key events for Erik to attend and be a keynote presenter, panelist or guest speaker.
Develop a process for Erik's press outreach, which includes curating media lists, drafting pitches, and following up with media.
Research, draft, edit, and place thought leadership pieces on third-party sites.
Identify all press opportunities for Erik through research and email, and manage all press opportunities to completion.
Manage press for all of Erik's events, including ideation, PR strategy, press outreach and coverage, media invitations, and securing media partnerships.
Develop an annual list of award submissions for Erik, enter Erik for submissions, working alongside Hawke’s Communications Manager
Establish metrics to measure the impact of award nominations and submissions on Erik's brand.
Work closely with Hawke’s Content Manager to spearhead community management for his social media, ensuring marketing communications align with Erik's brand identity.
Develop processes and insights for industry research and media monitoring.
Attend events and conferences with Erik and drive networking and new contacts at each event, following up with each contact post-event to identify new business opportunities.

Qualifications

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, or a related field.
1+ years experience in marketing, social media, or public relations role at a brand, advertising agency, or marketing consultancy.
Strong social media content creation abilities.
Ability to manage multiple projects to completion with quick turnaround.
Deep knowledge of digital advertising and marketing issues and trends, including the corresponding media landscape.
Impeccable attention to detail, project management, teamwork, communication, and organizational skills.
Ability to demonstrate experience, knowledge, creativity, and measurement in all marketing, social media, and PR campaigns.
Experience creating media relations strategies, shaping stories with media towards seasonal themes and trends.
Exceptional writing skills with the ability to secure press coverage and produce media talking points, presentations, reports, speaking submissions, and award submissions.
Excellent people skills - ability to work well in team settings; identify strengths, develop junior team members, and be seen as a trusted team member.
Ability to quickly and easily comprehend Erik Huberman’s personal brand, issues, and competitive environment, and translate them into marketing plans and actions.

Hawke Media

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