Winter/Spring 2022-2023 Internship (Part Time/20hrs a week), For-Credit

Description

Hawks & Reed is the newest edition to Western Mass’ booming music scene; a cutting edge, multi-venue performance center. We present music and the arts in an accessible, compelling and hospitable manner to the benefit of the social and economic well-being of our community. We pride ourselves in hiring the brightest, most ambitious team members. Join us in growing Hawks and Reed into the premiere destination for local and national acts alike.

As the marketing intern, you are responsible for helping craft and capture the external image of Hawks and Reed’s three individual performance spaces and the events hosted within them. You will work with the in-house team on our weekly newsletter, social media, website, radio, printed materials, etc… to promote said events. These could range from concerts and dance, to theatre and literature performances, and much more.

Responsibilities

Leveraging apps like Hootsuite to create and schedule social media posts, and track weekly progress on all social media platforms.
Tracking the progress of poster creation and distribution.
Create and drive awareness of our events by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, campus groups, greek organizations, college newspaper and local sites/rags to exploit all opportunities for exposure such as reviews, radio plays and interviews
Research & attend local and campus events that will best facilitate the promotion of our artists
Research appropriate online sites, forums, networks for the target market for each artist
Attend our shows to hand out promotional tools and get feedback
Maintain a local list that contains contact information for key influencers, businesses, campus organizations, radio stations, etc. that you work with during your time
Creating inventive and viral ad campaigns.
Adding all events to our website, Eventbrite page, and social media accounts, working in tandem with the graphics intern to ensure they appear professional, clean and accurate on each platform.

Qualifications

Knowledge of analytics and how they apply to Facebook, Twitter, Instagram, Tumblr etc.
Knowledge of the performing arts scene is encouraged
Excellent verbal and written communication skills and a high level of computer competency.
Be self-motivated, organized, willing to help with any project no matter how large or small, and be able to balance multiple priorities at once.
Strong interpersonal skills and the ability to work directly with external parties and in collaboration across internal teams.
Creative, flexible and task-driven.
Experience in Social Media, Journalism and/or Marketing strongly preferred

A successful candidate will demonstrate the ability to work hard and persistently, and to be comfortable with creating content often under busy work conditions. The Marketing Intern is expected to work closely with the Development Assistant and Graphic Design Intern to produce quality media while constantly working to improve systems. This position will be offered from Dec. 15th, 2022 – June 15th 2023, with the possibility of extension based on performance.

Thanks for your interest and we look forward to learning more about you!

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Hawks & Reed Performing Arts Center

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Marketing Intern