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Are you excited by the idea of joining an organization at the intersection of higher education and business? Are you drawn to the community and energy of being on a college campus? Can you see yourself supporting distinguished business academics? If so, consider joining our team as a Email and CRM Specialist, Information Products, Baker Library at Harvard Business School. This position will work closely with students, faculty, and staff to make valued contributions in support of Harvard Business School’s mission to educate leaders who make a difference in the world. Check out some of our services for the HBS community, explore our exhibits, or just browse our website at https://www.library.hbs.edu/.

Reporting to the Editor-in-Chief, the Email and CRS Specialist will be able to unleash your potential at Harvard Business School Working Knowledge, where research meets impact. Since 1999, we have been the bridge connecting groundbreaking research and business management ideas from Harvard's thought leaders to practitioners and academics worldwide. As part of our collaborative and creative team, you will be instrumental in amplifying insights that shape mainstream practice, contributing to our dynamic environment and engaging with our robust global presence and diverse audiences.

You will be instrumental in gauging the long-term influence of our email campaigns on our audience. Your comprehensive email analytics reports will illuminate the efficacy and engagement of our communications, providing invaluable insights to our editorial and product teams. Your data-driven insights will shape our strategies and fine-tune our email outreach initiatives.

Moreover, you will be entrusted with monitoring all touchpoints within our internal systems. By maintaining a holistic view of our contact touchpoints, you will play a key role in fortifying customer relationships and enhancing our overall performance.

Baker Library is committed to diversity and inclusion in its collections, workplace, services, and digital and physical spaces. We align with Harvard Business School and Harvard Library in advancing racial equity within our community.

Our expectations are that employees of HBS adhere to and represent our Community Values. They are:

o Respect for the rights, differences, and dignity of others

o Honesty and integrity in dealing with all members of the community

o Accountability for personal behavior

Position Description

Manage and maintain a database list of contacts
Perform regular data cleanup to ensure data accuracy and completeness
Plan, execute, and monitor email campaigns for optimal performance
Create newsletter segments based on target audience and interests
Create automations around specific customer attributes
Create approaches for constant A/B testing to improve email performance.
Grow the list of contacts through lead generation and acquisition strategies
Develop and present comprehensive email analytics reports to the editorial and product teams
Track all touchpoints within our customer database, and analyze the long-term impact of emails on audience engagement and conversions
Leverage URL tagging for Google Analytics to track and report on campaigns
Collaborate with cross-functional teams to align email outreach strategies with overall publishing goals including central Marketing & Communications, Baker Library, Executive Education, Harvard Business School (HBS) Initiatives, and Harvard Business School Information Technology
Ability to perform the essential duties of the position with or without reasonable accommodation
This role is responsible for other duties as assigned

Basic Qualifications

High School Diploma, GED, or equivalent is required.
5 years of experience in managing contacts, email outreach, and data analysis is required.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
Proficiency in CRM software and email marketing platforms is required.

Additional Qualifications and Skills

Experience with ActiveCampaign Email Marketing and its CRM capabilities, or similar software, and with HTML/CSS and MySQL is preferred.
Possess a passion for and knowledge of email marketing technology advancements.
Ability to spot trends in data and suggest actions, such as process improvements or efficiency recommendations.

Working Conditions

Sitting at a desk for extended periods.

Additional Information

This role is offered as a hybrid (some combination of onsite and remote) where you will be required to be onsite at our Boston, MA based campus 3 days per week. Specific days and schedule will be determined between you and your manager.

This role is 40 hours per week and is overtime eligible.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to apply for this role to help us understand your interest in this position.

Please note that candidates will be asked to review a sample dataset and, based on their knowledge and what they've learned about the Working Knowledge brand, formulate a strategy to effectively utilize the information.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment.

Benefits

Salary range: $74k - $78k, commensurate with relevant experience.

We invite you to visit Harvard’s Total Rewards website to learn more about our outstanding benefits package, which may include:

Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

General Administration, Library

Department Office Location

USA - MA - Boston

Job Code

403040 Coordinator II

Work Format

Hybrid (partially on-site, partially remote)

Department

Baker Library

Sub-Unit

------------

Time Status

Full-time

Salary Grade

055

Union

55 - Hvd Union Cler & Tech Workers

Pre-Employment Screening

Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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