About the CRM Systems & Lifecycle Manager role at Headspace

The CRM Systems & Lifecycle Manager sits at the intersection of marketing data architecture and lifecycle execution — and that combination is what makes this role unique.

This role owns how data flows into and through our marketing systems, and partners with the Marketing Operations and Lifecycle teams to translate that foundation into campaigns that drive impact for our most important health plan and employer clients. Core responsibilities span data architecture and system design, audience segmentation logic, campaign execution, experiment design, and performance reporting.

This is not a role that steps into a fully defined playbook. You'll help architect and evolve the systems and processes that power lifecycle marketing as the team grows — requiring comfort navigating ambiguity, strong ownership, and a bias toward action.

The ideal candidate brings hands-on, technical fluency with AI tools — using them to accelerate Braze logic development, automate reporting workflows, and surface insights faster. We are actively building in this space and are looking for someone excited to help shape how we incorporate AI into lifecycle and marketing operations.

What you will do:

Marketing Data Architecture & Systems

Own the data foundation that powers lifecycle marketing — evaluate what member attributes, events, and entitlements exist in Braze today, identify gaps between what's available and what campaigns require, and spec requirements clearly enough to drive Engineering and Data team prioritization
Partner with Engineering and Data as a technical peer — coming to those conversations with a documented point of view on schema design, data availability, and downstream CRM impact, not just a list of requests
Maintain and evolve Braze data integrity — audit segments, validate attribute and event data against expected behavior, and flag discrepancies before they affect campaign execution
Build and maintain documentation of the CRM data architecture — including how member data flows from source systems into Braze, what's reliable, and where known gaps or risks exist
Evaluate new data capabilities and Braze features with a systems lens — understanding not just what a feature does, but what data it requires, what it exposes, and whether the infrastructure supports it
Proactively identify structural limitations in the current stack that constrain lifecycle performance and build a case for resolving them — with prioritization rationale, not just a problem statement

Lifecycle strategy & execution

Support the Lifecycle and Marketing Ops teams in driving strategy and execution for core lifecycle marketing initiatives, including the monthly newsletter and always-on engagement programs — owning the technical build and execution within Braze across email, push, in-app, and SMS channels
Design, execute, and analyze A/B and multivariate experiments in Braze — delivering clear reporting and actionable readouts to internal stakeholders
Support B2B client launches and migrations in partnership with the Marketing Ops team, ensuring seamless execution for B2B audiences

Cross-functional collaboration & reporting

Independently identify and solve analytical and technical challenges across the CRM ecosystem — proactively expanding lifecycle and Braze capabilities without relying on Engineering, Product, or Analytics teams to drive the work.
Monitor campaign performance across channels — tracking and reporting key metrics including open rates, click-through rates, conversion rates, and downstream engagement

What you will bring:

5+ years of experience in marketing operations or CRM, with a track record of owning technical execution independently — building lifecycle systems, driving campaign performance, and expanding capabilities — not just supporting them.
Bring strong systems thinking to the role — with experience working in event-based data models, the ability to read and write data specs, and comfort assessing what exists in the stack versus what needs to be built; SQL or Databricks exposure a plus
Deep expertise in Braze — including campaign and Canvas builds, segmentation, Liquid Logic, and performance reporting
Strong understanding of multi-channel best practices, deliverability, and data protection laws
Experience designing and interpreting experiments — able to set up clean A/B and multivariate tests, evaluate results objectively, and translate findings into clear recommendations
Highly motivated self-starter who can run projects from start to finish with minimal oversight
Strong project manager — comfortable managing multiple priorities, stakeholders, and workstreams simultaneously
Comfortable making judgment calls with incomplete information and re-prioritizing quickly as business needs evolve
Confident collaborator who can interpret feedback into action and push back constructively when needed
Data-driven, with the ability to report clearly and accurately on campaign performance
Hands-on experience using AI tools to accelerate technical work — such as drafting Liquid Logic, building reporting frameworks, or automating documentation — and the judgment to QA and refine outputs

Preferred

Braze certification strongly preferred
Experience with Liquid Logic highly preferred
Experience with Amplitude or Tableau a plus
Intermediate knowledge of HTML and CSS as it relates to email

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time.
For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $79,000-$110,000 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

A mission that matters—with impact you can see and feel
A culture that’s collaborative, inclusive, and grounded in our values
The chance to shape what mental health care looks like next
Competitive pay and benefits that support your whole self

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to ourPrivacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice

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CRM Systems & Lifecycle Manager