The Health Industry Distributors Association (HIDA) is seeking a Marketing Manager! This role is a great opportunity for professionals looking to acquire more exposure to event marketing and strategic development.

The Marketing Manager works with staff throughout the organization to ensure membership needs, marketing and communications efforts are meeting organizational goals. The role is also responsible for database management, social media strategy and related tools. The Marketing Manager will receive ideas, suggestions, and recommendations from product managers within the organization related to each project area. The position will interface with external audiences including members, prospects, and volunteer leaders. The Marketing Manager reports to the Director of Marketing.

About HIDA:

The Health Industry Distributors Association (HIDA) is the trade association representing medical products distributors. HIDA members deliver essential medical products such as Personal Protective Equipment (PPE) to the nation’s hospitals, nursing homes, laboratories, home care, and physician practices.

Established in 1902, HIDA is a leading voice on matters important to the healthcare distribution industry as well as the healthcare supply chain as a whole. HIDA offices are located in Old Town Alexandria, Virginia and operates on a 3 days in-office, 2 days remote schedule.

Essential Responsibilities:

Marketing

1. Implement integrated marketing plans for HIDA product and services including, but not limited to events, research reports, sales & management tools, membership recruitment and retention, government affairs reports, educational programs, and sponsorship programs.

2. Support the Director of Marketing in the development of marketing plans.

3. Initiate and lead the creation of marketing brochures, flyers, e-mail promotions, digital ads, social media and print advertising.

4. Provide project management oversight to internal processes to ensure timely delivery of effective marketing materials for events, products and services.

5. Write and edit marketing copy for all marketing collateral and other deliverables.

6. Develop and disseminate post-event reports to analyze marketing effectiveness.

7. Oversee the event registration, marketing, website development, list development for all promotions.

8. Supports membership team with marketing collateral for lead generation, recruitment and retention efforts.

9. Manages and maintains consistent HIDA visual image and branding.

10. Interface with external vendors to provide services such as printing, mailing, production, copy writing and design as needed.

11. Manages eNewsletter sponsorships including scheduling, ad placement in the eNewsletter and coordination with the advertising company.

12. Manage registration set up for event launches.

Database

1. Responsible for database management efforts and maintenance of targeted member and prospect lists used for marketing purposes.

2. Responsible for targeted list development for marketing promotions and services directed to members and prospects.

3. Responsible for maintaining e-mail returns and entering e-mail data and newsletter subscribers in database.

4. Serves as the lead contact with the email blast program and ensures it is properly connected to the database.

5. Monitor HIDA@HIDA.org for database edits.

Social Media

1. Develop and implement social media strategy and vendors.

2. Write copy for social media posts and SH blog.

3. Coordinate artwork development for all social media platforms.

Minimum Qualifications

To perform this job successfully, an individual should possess the knowledge, skills, and abilities listed and meet the amount of education, training and/or work experience required.

Education/Experience

• Bachelor’s degree in marketing or communications.

• Association marketing experience preferred.

• Minimum of two years of marketing, public relations, and/or communications management experience required.

Knowledge, Skills and Abilities

• Computer experience working with databases and customer information.

• Experience using html authoring software.

• Ability to manage multiple projects simultaneously with attention to detail.

• Writing and proofing skills for a variety of vehicles including letters, emails, ads,

flyers, brochures, publications.

• Ability to work with teams.

• Exceptional time management skills and commitment to deadlines.

• Knowledge of email blast systems and survey software, a plus.

• Knowledge of digital ad platforms/google analytics; a plus

Health Industry Distributors Association (HIDA)

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Marketing Manager