Title: Director of Communications and Marketing

Reports to: Executive Director

Application Deadline: March 1, 2024

Description:

The Director of Communications and Marketing will be responsible for leading the development, coordination, and implementation of communications and marketing for HealthHIV, HealthHCV, and the National Coalition for LGBTQ Health. This includes leading a team that develops, disseminates, measures, analyzes and manages all aspects of content strategy and communications for education, advocacy, training, and capacity building to strengthen the public health workforce’s competencies.

The Director of Communications and Marketing will lead the organization in constructing a cohesive content strategy. Working with internal and external collaborators, the Director will oversee and execute the strategy, including creating content assets that align with the organization’s voice strategy and aligning brand narratives with content strategies and editorial decisions. They will gather key business and user insights, and apply strategic planning skills to create a long-term vision for the content generated.

To streamline a cohesive communications and content effort, this position will oversee the evaluation of all communications mechanisms, including website, CRM, social media platforms, and other external communications vehicles, and make substantive and achievable recommendations for updating how these are used. The Director will be responsible for overseeing updates to these mechanisms to meet those recommendations.

This position also will conceptualize and produce content that resonates with a variety of audiences, across multimedia platforms. This position will establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including news releases, articles and presentations. The Director will be expected to build relationships with thought leaders and subject matter experts, while gathering knowledge of industry trends; apply SEO, content development, distribution and measurement to effectively tailor content to reach appropriate audiences; identify and manage best content practices on specific channels; and test and implement innovative and relevant methods of measuring content, campaigns and resources.

Requirements:

Applicants must have a BA or BS degree in public health, health administration, behavioral health, public policy or a related field. A Master's degree in journalism, public health, policy, non-profit administration, or a related field is preferred. Also required is at least seven years of related work experience combined with the ability to demonstrate the necessary skills and abilities for this position. Applicants must exhibit strong idea generation, problem solving, communication and organizational skills. A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred. Strong competencies and experience writing about and describing harm reduction, health equity, social justice, and the social determinants of health in the areas of HIV, viral hepatitis, sexual and behavioral health, and related support services, such as housing, are necessary. Applicants should possess knowledge of harm reduction and drug user health, HIV and viral hepatitis prevention/treatment, LGBTQ health, and health equity, access, and engagement issues.

Demonstrated experience in addressing all of the issues outlined above.

This full-time position is primarily remote, but based at HealthHIV’s Washington, DC office; however applicants outside of the DC area are encouraged to apply.

Skills and Abilities Needed:

Possess comprehensive writing and communication skills, including strategic thinking and data analysis.
Possess strong project, budget, staff, and team leadership and management skills.
Possess excellent oral and written communication skills.
Experience creating and editing content for target audiences across all multimedia and social platforms including Facebook, Twitter, LinkedIn, YouTube, etc.
Familiarity with SEO research tools and best practices, guidelines and keyword research and planning.
Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing is a bonus.
Experience with SEO tools including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, etc. is preferred.
Experience in public, media and influencer relations.
Balance multiple responsibilities and function well under pressure.
Skilled at writing and copyediting, including writing in different voices and styles, for a variety of target audiences.
Demonstrated ability to oversee projects and meet or exceed deadlines.
Established processes for assuring accuracy, consistency, efficiency, and effectiveness.
Knowledge of Content Management Systems, including Wordpress and Drupal.
Experience in website publishing, re-designs and content migrations.
Experienced in presentation development and delivery.
Effective in providing creative direction/feedback.
Work effectively independently as well as part of a team with diverse staff.
Strong group and meeting facilitation skills.
Possess knowledge in the topics of HIV, HCV, and STIs, drug user health, sexual and behavioral health, and support services, including prevention, housing, care, and treatment.
Proficient use of Microsoft Office apps and Google Workspace apps.

Key Functions:

Develop and manage a content strategy based on HealthHIV’s, HealthHCV’s and the National Coalition of LGBTQ Health's objectives and mission.
Govern all processes essential to the development, optimization, approval, publication and ongoing management of quality content.
Develop brand voice to ensure consistency across all programs and projects.
Create an organizational style guide for reference.
Oversee content requirements and create content strategy deliverables.
Conduct content audits of existing content and leverage research and digital tools to identify opportunities and gaps.
Responsible for supervising and managing other employees and consultants.
Edit in-person and online capacity building assistance content (e.g. webinars, CBA workshops) to ensure written content is appropriate to the preferred audience and adheres to compliance standards.
Edit training manuals, job aids, and supplemental materials for HealthHIV's E-learning courses that use plain language, are clear, and positively influence knowledge transfer.
Create a proactive work relationship with advocacy and other health equity team members and partner organizations by forming strong sustainability commitments that expand efforts through: awareness, networking, legislative change, or policy efforts/initiatives.
Connect content with advocacy through scalable and effective health promotion means/impact tools (media relations on aligned health equity work, topics; planning/drafting/editing the agency’s bi-monthly e-newsletter; webinars/forums, etc.)
Lead the creation, curation and dissemination of content to increase brand and resource awareness and evolve strategy and content as necessary.
Oversee content marketing strategies targeted at driving traffic, engagement, generating leads, retaining customers and building brand awareness.
Supports the creation of wireframes, site maps, process maps, and other artifacts to describe content opportunities, intended user experience and project requirements.
Guide creation, management, tracking and advancement of the editorial calendar to govern development and distribution of timely content; and regularly measure and analyze progress results to apply data-driven insights to future content strategies.
Leverage digital tools, website metrics and keyword reporting to understand how audiences are finding information, what content is currently resonating, and why.
Identify significant public health policy and program issues that can be leveraged; and create and implement a strategy that utilizes these issues to meet the organization’s objectives.
Manage briefing and brainstorming/collaboration processes with teams.
Provide creative feedback and shape content development to align with strategy.
Recommend content versioning for various platforms and media.
Oversee planning, creating, publishing and measuring impactful content across media platforms.
Lead the review, proofreading, and editing of content prior to publication and updating of published content as needed.
Support content creation and develops/oversees development of meta descriptions, title tags, alt text, etc. as needed; leverages tools to optimize content during development
Liaise with reporters and other media contacts and serve as organizational spokesperson as needed.
Cultivate and maintain key relationships, and strategic partnerships and alliances at the national, state, and local level.
Lead development of written reports and other materials to document delivery of quality services.
Lead organizational, project, and client meetings.
Complete other duties as assigned.

HealthHIV is an Equal Opportunity Employer. Racial and ethnic minorities, sexual and gender minorities, and persons living with HIV are strongly encouraged to apply.

Benefits:

Salary will be commensurate with experience.
Comprehensive health benefits (Domestic Partners are eligible for coverage).
Retirement benefits (eligible to join the 403b plan after the three-month introductory period).
Twenty-three days (minimum) of paid personal leave (accrual begins on start date at 7.19 hours per pay period).
Federal holidays observed.

How to Apply:

Submit resume, cover letter and writing sample in one pdf document to jobs@healthhiv.org with “Director of Communications” in the subject line. Only those selected for an interview will be contacted. No phone calls please. The application deadline is March 1, 2024.

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Director of Communications and Marketing