About Heartland Veterinary Partners

At Heartland Veterinary Partners (“HVP”), our mission is to improve the lives of veterinarians. We invest in and partner with veterinary practice owners looking to improve their quality of life in a practice ownership transition. By affiliating with HVP, owners are able to take advantage of attractive operational benefits and economies of scale while maintaining clinical autonomy. HVP provides best-in-class partnerships through our regional operations teams. In addition, HVP provides non-clinical support functions such as recruiting & human resources, marketing, procurement, payables management, accounting & finance, and information technology.

Position Purpose

We are a fast-growing and expanding marketing team, looking for a Marketing Associate to support the marketing strategy development and execution for our portfolio of independently- branded practices. This collaborative and thoughtful marketing professional will work directly with veterinary practice leaders to help identify opportunities for growth, recommend the most appropriate solutions, coach our practice leaders in the implementation, and determine the ROI for these efforts. To be successful in this role, you must be a multi-tasker, comfortable with managing many projects at once; and be extremely service-oriented, looking for opportunities to provide support to our practices.

Essential Responsibilities

Work with practice leaders in a consultative manner to develop a marketing strategy and execution plan to meet the practice’s objectives.
Important to utilize a combination of practice-specific and enterprise-level platforms that will solve the marketing issue.
Identify marketing solutions that will be relevant for practices to use (ex., website developers, reminder system automation, online booking tools, SEO tools, etc.).
Work with the practice team to ensure projects are getting done and producing results.
Contribute to marketing team initiatives (ex., company newsletter, social media, marketing workshops, etc.).

Requirements / Qualifications

Bachelor’s degree
Five plus years working in a marketing role within the veterinary industry—can include working as a Practice Manager who was responsible for marketing the practice
Extremely collaborative and skilled working in a consultative manner
Understand how to diagnose marketing opportunities from data and to develop strategies to address these opportunities
Proven organizational skills in driving multiple projects simultaneously
Exceptional level of detail
Working knowledge of vendors and marketing solutions that are specifically geared towards veterinary practices (PMS, online booking, reminder solutions, etc.)
Skilled in tactics like: direct mail, email marketing, social media strategy, SEM/SEO
Experienced in software like: Microsoft Office, creative software (Adobe, Canva), Mailchimp, SurveyMonkey, etc.
Excellent presentation and writing skills
Positive, “get it done” attitude
Ability to work well in a team and independently

Benefits Offered

Physical wellness: Health, dental, vision, and voluntary life and disability programs
Mental wellness: Paid time off, flexible work schedules, and EAP
Financial wellness: Bonus incentives, retirement accounts, retail discounts, and access to financial planning tools
Professional wellness: Learning and career development solutions

Heartland Veterinary Partners

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