About Us

Hello West Michigan promotes West Michigan as a great place to live and work. We have 2 sides:

One helps businesses and their HR teams find the right candidates for their job openings.
The other markets the region and helps people relocating to West Michigan.

This internship is all about the marketing that takes place at the intersection of business and lifestyle. Our interns make up a third of our team and are an integral part of how we carry out our mission.

Job Description

Under general direction, the Marketing Communications Intern manages several of their own project areas and gains exposure to the work done by other team members in a collaborative environment. They will be responsible for assisting the team in implementing the organization’s marketing and communication strategy and tactics. This internship is a great opportunity to gain hands-on, professional experience working on a variety of marketing and communication efforts including content creation, social media, customer communication (CRM), website content management, and email marketing. The right candidate for this position will possess a strong work ethic and enthusiasm to gain new knowledge and experience.

Key Responsibilities

Original writing

Brainstorm, write, and promote postings for the blog
Interview successful hires and write candidate testimonials

Email marketing

Create and curate content for e-newsletters to a variety of audiences
Assist in the development of new projects for in-bound messaging to candidates

Social Media

Strategize a content calendar that uses both curated and original content to advance goals
Create new original content through graphic design, writing, and occasionally video
Write and schedule posts based on our content calendar using LinkedIn, Facebook, and Instagram

Website

Assist in the maintenance and updating of content for the organization’s website

Events

Support the marketing and execution of events as needed

Working with Candidates

Communicate with candidates and process new candidate leads to ensure a smooth process

Research

Research and report on best practices in the industry for digital marketing

Job Skills

Self-starter with the ability to manage multiple projects in a fast-paced, deadline-driven environment
Must be able to work independently without direct supervision
Proven writing skills
Proven graphic design skills
Experience with journalism, editing, newsletter, or blog writing

Our interns work with high-level professionals in marketing and human resources. In addition to key responsibilities, interns will get exposure to:

Digital marketing campaigns: analytics, vendor contracts, campaign strategy and optimization
Business meetings: etiquette, relationships, communication
Event Planning: brainstorming, budgeting, planning, execution, follow-up
General HR and Talent landscape in West Michigan

20 hours per week | April – July 3, 2024, with the potential to continue through December 2024

Hello West Michigan

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Marketing Communications Intern