Reporting to the Chief Advancement Officer, the Director of Growth Strategy is responsible for maximizing earned revenue through the growth of Heluna Health’s five core service areas: Partners, Direct, Pathways, Insights, and Advisors and the associated strategic growth areas of Skill Builders, Research & Evaluation, Breastfeeding & Nutrition Services, and Advisors. Success in this position will be measured by client acquisition, increased philanthropic support, and increased conversion (e.g., live stream listening, newsletter signups, event RSVPs, website visitors).

The Director will implement a comprehensive growth strategy that is designed to create broader awareness and new revenue for Heluna Health. The Director will lead and supervise staff to track market development, research demand, and future needs for programs and services including competitive analysis, and devise creative positioning to build a robust pipeline of clients, donors, and other strategic audience segments. The Director will serve as an integral member of the Advancement team to set, promote, and implement Heluna Health’s programs that help more people live healthy and productive lives.

Salary range: $129,330 to $149,448/annually and commensurate with experience.

ESSENTIAL DUTIES & RESPONSIBILITIES

The Director of Growth Strategy is responsible for a wide range of marketing and revenue-generating activities, including but not limited to:
Lead the identification, development, and analysis of strategic growth opportunities in collaboration with internal and external partners to drive the long-term success of the organization.
Develop and implement consistent, effective branding across operational areas and organizational service lines including Partners, Direct, Pathways, Insights, and Advisors and the associated strategic growth areas of Skill Builders, Research & Evaluation (R/E), Breastfeeding & Nutrition Services (BFNS), and Advisors.
Develop and implement marketing plans to build brand awareness and acquisition growth for Skill Builders, R/E, BFNS, and Advisors through paid, earned, and owned media, monitoring progress and sharing reports with senior leadership.
Develop compelling strategic content tailored to the specific medium and audience requirements (e.g., emails, proposals, talking points, websites, briefing packets, presentations) as needed.
Plan, direct, coordinate, and assess marketing initiatives, including podcast launches, brand campaigns, and event promotion.
Lead the writing, editing, and graphic design of publications and reports (digital and print), websites, social media, video content, email marketing, events, paid advertising, press, and other collateral materials.
Identify social media tools or other communications assets that can most likely build awareness for Heluna Health.
Understand and promote Heluna Health’s programs and services to strategic audiences.
Represent Heluna Health at population health conferences including making presentations, networking, and participating on appropriate panels.
Update annual Partners and Direct Service Programs Portfolio.
Manage all relationships with associated vendors used to develop strategic growth assets.
Renew and secure appropriate trademarks.

POSITION SPECIFICATIONS & REQUIREMENTS

Previous Experience:

The candidate should have demonstrated experience (minimum 7+ years) and a proven record of leadership in managing marketing and growth strategy to advance a large nonprofit organization's mission and goals.
Must be a determined professional with extensive, successful writing and editing experience (externally focused) with a variety of print and online communications media.
Extensive experience in all aspects of constituent relationship management including use of CRM systems.
Proven experience leading and/or developing digital and social media assets, substantially growing website and/or social media following for organizations.
Demonstrated expertise in the use of interpersonal styles and communication methods to establish credibility and build constituent relationships that yield new clients, donors, and strategic audiences.

Knowledge and Education:

The candidate must possess exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management, Board of Directors, and staff.
Ability to operate as an effective tactical and innovative thinker, with a track record for translating strategic thinking into action plans and output.
Strong capabilities in planning, writing, editing, and production of annual reports, marketing literature, and other print publications and directories.
Ability to initiate, analyze, monitor, evaluate, and advance strategic growth plans with an outcomes-oriented approach.
Excellent judgment, positive attitude, and creative problem-solving skills, including negotiation and conflict resolution skills.
Superior management skills with a demonstrated track record of establishing effective systems that foster collaboration and improve efficiency; ability to influence and engage direct and indirect reports and peers.
Ability to gain the credibility and respect of a high-performing Board of Directors.
Self-reliant and results-oriented.
Ability to make decisions in a changing environment and anticipate future needs.
Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives.
Works harmoniously and effectively with others as part of a team.
Exercises confidentiality and discretion.
Proven ability to effectively manage budgets.
Knowledge of the Salesforce database is desirable.
Passion for Heluna Health’s mission.
Bachelor’s degree required; master’s degree in journalism, communications, or related field is preferred.

EEOC STATEMENT

It is the policy of Heluna Health to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.

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Director of Growth Strategy