Our client is a dynamic insurance brokerage that blends industry expertise with innovative strategies to minimize risk and maximize profitability for their clients. They are dedicated to helping middle-market business owners, CEOs, CFOs, and HR managers leverage data-driven insurance solutions that protect and grow their businesses.

We are seeking a Marketing Specialist to play a key role in enhancing their brand presence and executing impactful digital strategies. This role is ideal for a creative, data-driven marketer who is passionate about communication and generating results.

Key Responsibilities:

Campaign Strategy & Execution

Develop, execute, and analyze email marketing campaigns to drive client engagement and retention.
Create targeted content strategies that align with company goals and resonate with our audience.
Manage A/B testing and performance tracking to improve effectiveness.
Execute campaigns including automations, segmentation, and list management while ensuring data accuracy within our CRM.

Social Media & Brand Advocacy

Oversee and grow our social media presence across platforms, ensuring a consistent tone.
Develop and schedule regular posts and stories to enhance brand visibility.
Engage with followers and respond to inquiries in a timely manner.
Ensure brand consistency across all customer touchpoints.
Identify opportunities for community engagement and partnerships to enhance brand reputation.

Content Development

Collaborate on the creation of a monthly newsletter covering industry trends and company news.
Write, edit, and curate on-brand content tailored to our target audience.
Design visual assets (graphics and branded content) for LinkedIn and other social channels.

Performance Analysis

Track and report on marketing metrics (open rates, CTR, social engagement) to refine strategies.
Provide data-driven insights and recommendations to enhance marketing effectiveness.

Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Strong understanding of digital marketing strategies, including email, content, and social media.
Technical Skills: Proficiency with tools such as Microsoft Dynamics, ActiveCampaign, Expandii.io, or Google Analytics.
Communication: Excellent written and verbal skills with a keen eye for detail.
Mindset: Ability to interpret data, self-motivated, and capable of managing multiple projects.

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Marketing Specialist