Digital Marketing Specialist at HomePro Marketing

Company Overview:

HomePro Marketing is an innovative new marketing agency located in Tampa, serving home services contractors, distributors, OEMs, and franchises. As a startup under the proven leadership of our CEO, we plan to grow into one of the nation’s leading home services agencies. Join our dedicated team and be a part of the ground floor opportunity. We value intelligent, vibrant, and dedicated employees who are eager to contribute to our success story.

Position Overview:

We're searching for a Digital Marketing Specialist to be the pioneering employee of our company. This role demands a versatile individual who can operate in various capacities across multiple marketing functions.

Key Responsibilities:

Develop and implement digital marketing strategies to drive brand awareness and lead generation for HomePro and our customers.
Manage landing page designs, digital marketing campaigns, social media, and local SEO.
Optimize WordPress websites for SEO using Yoast.
Manage link building vendors and tasks
Develop visually appealing creative assets for online and print, using tools like Canva and Adobe Photoshop.
Write promotional ad copies and manage content creation using AI copywriting platforms and copy-editing techniques.
Handle diverse roles across paid and earned media.
Undertake basic video editing and tagging.
Managing CRM and marketing automation deployments for clients (like HubSpot or Salesmate.io)
Oversee client onboarding, account management, and agency vendor relationships.
Facilitate HomePro event planning, attend trade shows, and assist in business development presentations.
Generate adhoc reports using tools like Excel and Google Data Studio.
Curate the monthly HomePro newsletter.
Stay up-to-date with industry trends and best practices in digital marketing
And much more as we evolve and expand.

Attractive Certifications:

Google Ads Certified
Google Analytics Certified
Meta Certified
Yext Certified

Skills Needed:

Proficiency in various video editing tools such as ClipChamp
Familiarity with programmatic and OTT media buying platforms.
Expertise with paid search engine marketing (Google Ads and Microsoft Advertising)
Expertise in paid social advertising (Facebook, Instagram, TikTok
Expertise in using landing page design like Unbounce, Leadspages or similar
Expertise in CRO using optimization tools like Crazy Egg
Expertise in Local SEO using tools like BrightLocal or Yext
Acumen in CRM, marketing automation and email and text drip marketing
Familiarity with Conversational AI Chat Bots
Understanding of email marketing best practices and tools like MailChimp
Strong understanding of digital marketing nuances, including campaign optimization and reporting.
Proficient copywriting and copy-editing skills.
Comfortable with semi-regular traveling for business purposes.

Requirements:

Bachelor’s Degree in Marketing, Advertising, or related fields.
Minimum of 3 years of experience in digital marketing (agency preferred).
Proven experience in digital marketing, including copywriting, SEO, email marketing, and marketing automation
Strong graphic digital ad design skills with knowledge of Canva, Adobe Creative Suite or similar tools
Hands-on experience with ad platforms like Google Ads, Meta Ad Manager, Google Analytics, and Google Tag Manager.
Stellar verbal, written, and interpersonal communication skills.
Proficiency in WordPress or other content management systems
Knowledge of performance marketing metrics and analytics tools to measure campaign effectiveness

Schedule:

Office hours: Monday to Friday 8:30am-5:30pm
Some evening and weekend travel may be required for tradeshows or client meetings
Work Location: Tampa (In-Person)

Compensation & Perks:

Base salary $45-65k. Compensation will be contingent upon the candidate’s experience.
Company laptop will be provided
2 weeks paid vacation
Training and mentorship provided as needed by former agency CMO

Join us at HomePro Marketing and embark on a rewarding journey of professional growth and unparalleled opportunities. If you fit the bill, we'd love to hear from you!

HomePro Marketing

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Digital Marketing Specialist