We're looking for an exceptional Marketing Specialist with a primary focus on generating leads through varied marketing efforts, particularly centered around LinkedIn. This role is pivotal in our marketing team, responsible for shaping our online content presence, organizing engaging webinars, and driving impactful newsletter. If you're an energetic marketing professional with a passion for content, a knack for webinars, and a creative, growth-hacker mindset, we want to hear from you.

This is a junior role with immense potential for growth within the firm. Your journey could take you all the way to Head of Marketing, and we're excited to help you get there.

Your focus: growing the number of impressions and organic subscribers, every week.

Responsibilities

Develop and execute a comprehensive LinkedIn marketing strategy to boost our brand presence, reach, and engagement, with a primary focus on generating leads
Create and curate compelling content for our newsletter, LinkedIn posts, articles, and other media, aligning with our marketing objectives and target audience
Collaborate with the design team to ensure visually appealing and on-brand content
Manage, grow, and engage with our LinkedIn community, fostering meaningful connections and interactions
Oversee our newsletter program, from content creation to distribution, with a focus on audience engagement and lead generation
Help plan, promote, and execute online webinars, including identifying topics, securing speakers, and ensuring successful delivery
Collaborate with cross-functional teams to generate content ideas, aligning marketing efforts with business goals
Analyze performance data from LinkedIn, newsletters, and webinars to continuously optimize strategies and tactics
Stay updated on industry trends, algorithm changes, and best practices for LinkedIn and newsletter marketing

You

You're an experienced marketing professional with a proven track record of success in developing and executing LinkedIn and newsletter marketing strategies, particularly with a lead-generation focus
Strong written and verbal communication skills are your forte
You're a creative thinker with a growth-hacker mindset, able to craft engaging stories and content that resonate with our audience
Data-driven decision-making is your mantra, and you're proficient in using analytics tools to measure and enhance campaign performance
Your passion for webinars shines through your ability to plan, execute, and deliver impactful online events
CRM tools, marketing automation platforms, and analytics are your trusted companions

Requirements

2+ years of professional marketing experience, with a focus on LinkedIn and newsletter marketing, particularly for lead generation
Deep knowledge of the tech industry

Bonus

Proficiency in setting up processes using tools like Notion, Slack, Zapier, Make, ChatGPT
Experience working with or for digital agencies
Experience working with Silicon Valley companies
Experience working with blockchain companies
Experience working with AR/VR companies
Located in or near the New York time zone or willing to work in that time zone
A genuine concern for the future of our planet
Digital nomad, past, present, or future

Start Date

Immediate

Remote First

We believe in the power of remote work and offer flexibility to our team. Here's what you can expect:

Flexible work hours
A remote position, allowing you to work from the comfort of your chosen location
Compatibility with the Eastern Time (ET) zone is essential

If you're ready to make a significant impact through LinkedIn and newsletter marketing, have the experience and passion to back it up, and aspire to grow into a leadership role within our firm, we'd love to have you on board.

Benefits

Fully Remote
Freelance
Flexible Hours / Time Zone
Open Vacation Policy
Company Retreats
Carbon Offsetting and more

HOO KOO E KOO

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Marketing Specialist