This role builds and runs the operating system of Hootsuite's Revenue Enablement function. The GTM Enablement Strategy & Ops Manager designs the AI-powered systems, workflows, and infrastructure that allow enablement to scale across Sales and Customer Office (without scaling headcount). This role builds the machinery that makes the entire function faster, smarter, and measurably more effective.

You own the infrastructure layer: the planning cadence, intake and prioritization framework, reporting model, communication systems, and AI governance architecture. Every system you build should reduce manual effort, increase throughput, and produce field impact that can be traced to revenue outcomes.

This role is open in USA in provinces and states we can legally hire in and will report into the Chief of Staff, Revenue.

What You’ll Do

Design and implement AI-powered workflows across the enablement function: content generation, program delivery automation, coaching insight loops, knowledge management systems, AI-drafted program communications
Manage and govern curated AI workflows (e.g. Claude skills library, shared projects) in partnership with Sales, Customer, RevOps & Marketing. Maintain the governance tracker, evaluate tools against field use cases, drive adoption with measured behavior change, and lead AI-focused workstreams including Hackathon planning and RevOps roadmap alignment.
Lead cross-functional program execution, analyzing and integrating inputs from Marketing, Solution Consulting, RevOps and Internal Enablement Stakeholders to bring key initiatives from strategy to field-ready delivery.
Manage the integrated enablement planning process across Sales and Customer Office: intake, prioritization, sequencing, initiative tracker, Council cadence, reporting framework, and communications stack.
Drive enablement planning cycles end-to-end: field surveys, focus groups, synthesis, and prioritized initiative roadmaps
Build and maintain the visual roadmap and calendar for frontline managers in Miro or Atlassian, making enablement priorities visible without requiring a meeting to explain them.
Own key communications and flagship events including the weekly Revenue Intelligence Brief, Revenue Kick-Off, and recurring field-facing program launches.
Translate complex GTM initiatives into clear, actionable field communications and learning experiences that drive behavior change.
Own the enablement measurement framework across Sales and Customer Office, tracking program adoption, field behavior change, and outcomes against ramp time, quota attainment, NRR, and pipeline contribution.
Maintain content governance in partnership with the Enablement Managers, ensuring field-facing assets in CMS/LMS systems are current, discoverable, and lifecycle-managed.
Design and deliver enablement programs directly where field impact requires it: facilitated workshops, onboarding sessions, skill-building clinics, and live training.

What You’ll Need

At least 8-9 years in revenue enablement, GTM operations, sales operations, or a systems-focused business operations role within B2B SaaS or equivalent combination of education and/or experience.
Demonstrated experience building operational systems from scratch: intake frameworks, planning cadences, reporting infrastructure, governance models.
Hands-on experience implementing AI tools in a GTM or enablement context: conversational intelligence, AI-assisted content generation, automated workflow design, or AI governance.
Comfort with AI tooling at a practitioner level; you evaluate, implement, and drive adoption, and you can separate signal from hype.
Strong project and program management discipline; you track obsessively and create clarity for others.
Experience with Salesforce, Gong, Sana or equivalent LMS, and collaborative planning tools (Miro, Atlassian, Wrike).
Strong written communication across registers: executive recap, field newsletter, stakeholder update.
Ability to scope a problem and design a solution before being told what the answer is.

Who You Are

Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

Canada Pay Range For This Role
$96,100—$134,700 CAD
US Pay Range For This Role
$102,300—$143,300 USD

Use of AI in Hiring

Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.

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