HOURGLASS COSMETICS — Director, Communications

Hourglass Cosmetics is a vegan and cruelty-free brand that exists at the revolutionary intersection of science, beauty, and luxury. Established in 2004, Hourglass is known for its breakthrough formulations, technological innovations, and unwavering commitment to reinvention. Following its debut at Barneys New York, the brand has expanded into Bergdorf Goodman, Sephora, Nordstrom, and Space NK in the U.S. and into 1,000 doors worldwide. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

In this role, you will drive brand awareness and build brand equity for Hourglass Cosmetics through strategic external and internal communications, compelling storytelling, brand experiences and events. Reporting into the Executive Director, Global Communications & Marketing UKI & EMEA, you will support the development and execution of the global PR strategy, with a focus on growing share of voice in the U.S. market. You will inspire and guide our U.S. PR team and agencies, in maximizing best-in-class earned media coverage, elevating our positioning in the industry, and growing new audiences for the brand. In addition, you will develop and manage an internal communications plan to share news and announcements within the Hourglass organization.

The ideal candidate will be an experienced communications leader who is creative and agile and can think outside the box to create engaging strategies that amplify the brand, our purpose mission, and product portfolio. This position involves a high level of strategic thinking, creativity, and vision, combined with the ability to navigate a wide variety of key stakeholders, and lead and inspire a talented team.

What You Do

Define the annual communications strategy and objectives, supporting core franchises, innovation pipeline and purpose driven campaigns.
Create compelling PR launch strategies and materials for all new product launches including key messages, launch event concepts, media strategy, talent and make-up artist briefs, etc.
Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs and event concepts / guidelines.
Establish a comprehensive strategy for seeding Media, VIPs and MUA's, continuously building our community and fostering new relationships on behalf of the brand.
Support agency partners in building strong media relationships and securing best in-class media placements in lifestyle, business, beauty and industry/trade outlets.
Cultivate existing /establish new relationships, strengthening the brands global media and tastemaker network.
Develop and manage internal communications plan, inclusive of drafting newsletter content, internal announcements, thought leadership events.
Create and manage content calendar to support Hourglass LinkedIn.
Support / Partner with the planning of any major events and PR activations, including new market and retailer openings, and larger brand moments.
Manage PR budget on annual basis, from planning through to execution, tracking and ROI measurement.
Partner closely with the Brand Marketing team on campaign development and go-to market activation planning.

YOU'LL LOVE THIS JOB IF:

You are highly STRATEGIC: You are able to build effective plans and processes that support brand and business goals.
You are CREATIVE: You are innovative, and forward-thinking in your approach, and mindset. You have strong social and digital acumen and are highly competent at developing and executing activations.
You are extremely ORGANIZED: You're not overwhelmed by the thought of tackling multiple tasks at a time.
You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information You have excellent writing, verbal and presentation skills.
You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others, building connections quickly.
You are AGILE: You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines. You have proven project management skills, to deliver work that is on brief, on time, and on budget.
You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand, and product strategy. No job is too small or too large.

Qualifications

8+ years of communications experience at an agency or in-house working on beauty, luxury or fashion
A creative storyteller with the ability to generate fresh and compelling narratives that help define our brand positioning within the beauty and luxury landscape
Must be an excellent communicator, natural leader, team player
Strong personal relationships with beauty, fashion and lifestyle media outlets
Analytical, with experience tracking and reporting on KPI's for press campaigns
Adaptable, resourceful and forward thinking
Experience working at innovative, fast-paced startups or indie brands is a plus
Must be able to work from Corporate office at least 60% of the time

The expected base salary range for this position is $130,000 to $140,000 per year. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

Hourglass Cosmetics

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