JOB SUMMARY

At Houston Methodist, the Paid Search Marketing Specialist is responsible for partnering with and supporting marketing management in driving preference and volume for assigned programs/service lines and support expansion of the Houston Methodist brand. The Paid Search Specialist contributes in the creation and optimization of various marketing program strategies in PPC channels. This client-facing role maintains strong relationships with managers, directors and physicians and works with marketing management to develop, implement and measure marketing plans. The Specialist works with clients and other marketing staff to proactively identify projects and solutions to address marketing and communication requirements, under the guidance of a manager or program manager.

Requirements:

PRIMARY JOB RESPONSIBILITIES

Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE - 20%

Fosters and maintains positive relationships with clients, marketing stakeholders, sponsored organizations and vendors. (EF)
Demonstrates leadership in meetings and actively participates and provides meaningful contributions that drive decision-making. Clearly identifies next steps. (EF)
Contributes to the education of stakeholders related to strategic marketing initiatives that support the organization. (EF)
Promotes a positive work environment and contributes to a dynamic team focused work environment that actively helps one another to achieve optimal department and organizational goals. (EF)

SERVICE - 35%

Contributes to development of plans, campaigns, creative kickoffs, and event strategy. Implements and measures defined key performance indicators (KPI) performance and forms insights under guidance of manager. (EF)
Effectively manages projects with vendors, creative teams with clear communication, timely delivery of assets. Fulfills sponsorship elements to deliver against brand objectives and drive results. (EF)
Collaborates with writers, designers to develop content for web, collateral, blog and newsletter articles, advertising and press releases as assigned. (EF)
Provides input to clients in an advisory capacity in order to help them make sound business decisions by identifying needs, making assessments, and problem-solving issues at hand. (EF)

QUALITY/SAFETY - 20%

Contributes to strategy and performance assessments for programs and service lines, sponsorships and events under guidance of manager. Contributes to the development of effective business cases by gathering and analyzing data and identifying support under guidance of manager. (EF)
Contributes to the optimization of the Houston Methodist experience for consumers by identifying opportunities for excellence. (EF)
Contributes to the development of clear and concise communications, reports, and presentations with compelling data for leadership. (EF)
Develops and reviews marketing collateral and advertising to ensure messaging and photography align with guidelines. (EF)

FINANCE - 10%

Submits invoices on time and tracks and adheres to budgets for assigned projects. (EF)

GROWTH/INNOVATION - 15%

Contributes to optimizing strategy and initiatives by identifying gaps and opportunities in partnership with manager. (EF)
Proactively problem solves under the guidance of manager. Grows and enhances marketing knowledge and abilities. Ensures own career discussions occur with appropriate management. (EF)

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

Qualifications:

EDUCATION REQUIREMENTS

o Bachelor’s degree in Business, Marketing, Communications or related field

EXPERIENCE REQUIREMENTS

o Four years experience related to Marketing and Communications

CERTIFICATIONS, LICENSES AND REGISTRATIONS REQUIRED

o None

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

o Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

o Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

o Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

o Demonstrates professional growth and shows initiative and authority in conversations

o Ability to work under pressure and balance many competing priorities and deadlines

o Positive and supportive attitude and demeanor

o Ability to multi-task and work in an organized manner

o Ability to uphold confidential and sensitive information

o Proficient in spreadsheet, word-processing and presentation software

o Sound judgment and decision making ability, with strong critical thinking skills; understand when to escalate issues

o Ability to receive constructive feedback and demonstrate performance improvement including receiving, seeking out and acting on performance feedback

o Open to ideas offered by others; works collaboratively and contributes to dialogue

o Demonstrative initiative in managing projects and communication with stakeholders

o Effective written communication and presentation skills

o Ability to engage with the public/consumers in a positive manner and in alignment with Houston Methodist standards

SUPPLEMENTAL REQUIREMENTS

Work Attire Yes/No

Uniform No

Scrubs No

Business professional Yes

Other (dept approved) No

On-Call* No

*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.

Travel**

May require travel within Yes

Houston Metropolitan area

May require travel outside No

of Houston Metropolitan area

**Travel specifications may vary by department.

Please note any other special considerations to this job: __________________________

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. Houston Methodist consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston area. Houston Methodist also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, Houston Methodist employs more than 27,000 employees and is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide high quality patient care.

Houston Methodist

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