Position Summary

The Director of Growth Partnerships will lead and manage the Partnerships team and

attract, retain, and grow many of our key partnerships including but not limited to critical

influencers, brands, athletes, non-governmental bodies of sport (NGBs) and other

strategic partners. The Director of Growth Partnerships is responsible and accountable

for all activities related to the Partnerships function. The right person for this role will

have a hunter mentality, ability to thoughtfully collaborate to design and implement

process, and ability to both anticipate potential obstacles and thoughtfully execute nearterm

strategies to support new customer growth. This position reports to the Vice

President of Growth.

ROLE, RESPONSIBILITIES, And CRITICAL PROJECTS

Owns new customer revenue and execution of all partnership tactics supporting this KPI
Responsible for finding, securing, and executing all partnerships to drive new customer growth, primarily through paid media, affiliate marketing, and 1:1 partnership design with expert influencers
KPIs: New customer revenue, new customer orders, sessions/clicks
Design and implement partnership strategy for all partner tiers
Manage, lead, and grow the Partnerships team
Build strategy, onboard, and launch new partnerships that align with our partner growth goals
Modify and enhance partner taxonomy to effectively align partnerships with critical support paths
Design and implement programmatic treatment for our partnerships and contributing to ongoing Partner Taxonomy creation
Communicate daily with current strategic partners around new activations, campaigns and product launches
Set clear expectations with partners and track performance to goals
Proactively identify and implement new ways to grow partnerships
Track and report on key metrics including number of partners (i.e. new partner growth), partner revenue, AOV, LTV, conversion rate for partner driven activities and provide monthly reporting to internal stakeholders
Deliver a world-class experience to our partners and represent our brand and be our partners' liaison both internally and at external events
Identify and source new partnership opportunities through inbound leads and outbound discovery
Utilize all relevant systems (CRM, PM tool, etc.) to manage partners opportunities and current relationships and activations
Collaborate with senior management and other internal teammates to align our internal goals with new and existing partner relationships
Initiate new activation ideas, incentives, and bonus offers for our partner program in partnership with marketing and third-party partners

Qualifications

Lead and operated in the hyper-growth journey ($20M-$100M)
3-5 years experience as a Director of Growth Partnerships or equivalent
3-5 years experience managing people
Demonstrated expertise executing and leading affiliate marketing, paid media (especially podcasts, newsletter, and social)
Understanding and ability to align strategies with critical paid media targets/initiatives
Ability to build strong relationships and work cross functionally with internal stakeholders and external partners at all levels of the organization
Hubspot/CRM and/or project management experience
Health, wellness or fitness experience
Ability to work in remote/hybrid environment
Travel will be required- up to 2-4x/month (seasonal)
Excellent written and verbal communication skills
Excellent organizational skills and attention to detail
Excellent time management skills and proven ability to meet deadlines
Deep knowledge of the Our Client customer and athletes/teams that represent our customer
Event set up and vendor management is a plus
Affiliate experience is a plus
Experience in startup growth environment is a plus
Bachelor's degree required

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Director of Growth Partnerships