Title: Digital Marketer (Cosmetic Dermatology Practice)

Overview:

We are seeking a skilled and creative Digital Marketer to join our cosmetic dermatology practice. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence, engage our audience, and drive customer acquisition. This role primarily involves managing bi-weekly newsletters, regular Instagram and LinkedIn posts, and creating and optimizing Google Ads campaigns.

This is a part-time hybrid role for an Online Marketer located in the New York City Metropolitan Area, with flexibility for some remote work. The Online Marketer will be responsible for various day-to-day tasks such as web analytics, social media marketing, online marketing, marketing automation, and sales.

Responsibilities:

Newsletter Management:

Develop compelling content for bi-weekly newsletters to inform and engage our audience.
Collaborate with the team to gather updates, news, promotions, and educational content relevant to our practice.
Manage the entire newsletter process, including content creation, design, scheduling, and distribution through email marketing platforms.

Social Media Management:

Curate, create, and schedule regular content for Instagram and LinkedIn platforms, aligning with the practice's brand voice and aesthetics.
Engage with the audience by responding to comments, messages, and inquiries promptly and professionally.
Monitor social media trends and implement innovative strategies to enhance engagement and increase followership.

Google Ads Campaigns:

Develop and execute Google Ads campaigns to increase website traffic, lead generation, and conversions.
Conduct keyword research, create compelling ad copies, and optimize campaigns to maximize ROI.
Monitor ad performance, analyze data, and make data-driven decisions to improve campaign effectiveness.

Strategy Development and Reporting:

Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals.
Track and analyze key metrics to measure the performance of digital marketing efforts.
Prepare regular reports showcasing campaign performance, insights, and recommendations for optimization.

Requirements:

Bachelor's degree in Marketing, Communications, or related field (preferred).
Proven experience (1-2 years) in digital marketing, preferably in the healthcare or cosmetic industry.
Proficiency in email marketing platforms (e.g., Mailchimp), social media management tools, and Google Ads.
Strong copywriting and content creation skills tailored to various digital platforms.
Analytical mindset with the ability to interpret data and make strategic recommendations.
Knowledge of SEO principles and best practices.
Excellent communication, organizational, and time management skills.
Creative thinking and ability to generate innovative marketing ideas.

Join our team and play a pivotal role in driving our practice's digital marketing initiatives, contributing to our growth, and establishing a strong online presence in the cosmetic dermatology field.

Idriss Dermatology

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