The Direct Marketing Specialist will contribute directly to two

essential fundraising streams at IFAW: Face to Face Acquisition & Donor

Direct Mail, along with new fundraising channels as identified. The

person in this role is an enthusiastic fundraising professional who

thrives in a fast-paced environment & is passionate about making a

difference in animal welfare & conservation. They have experience in

Face-to-Face fundraising & enjoy working with the public. Additionally,

they are excited to develop innovative donor contact strategies &

explore new giving channels. Above all, they are motivated by doing

meaningful work for a great cause. Role & Responsibilities Donor Direct

Mail: In support of the Director of Annual Giving Provide, & keep

current, an analysis of direct mail appeals for various donor giving

levels Initiate & execute multi-channel integration approaches for

direct mail donors to reduce cost & improve stewardship Collaborate with

Digital fundraising to craft strategy that integrates all IFAW?s

one-time donors Become proficient with IFAW?s analysis tools, analyze, &

recommend shifts in strategy Collaborate with IFAW?s Director of

Prospect research to enhance traditional analysis & recommend strategy

shifts accordingly Donor Segmentation: In support of the Fundraising

Segmentation Manager & others Support the decision making for each

marketing appeal ensuring effective & efficient donor communication.

Make sure the right donor gets the right message at the right time.

Continuously review results & costs to inform future appeals Provide

backup expertise to the Segmentation Manager Face to Face Acquisition

(US): In support of the Director of New Donor Engagement As part of a

collaborative process, develop the pitch & training materials for IFAW?s

face-to-face fundraising in four countries Collaborate with Face-to-Face

agencies to drive the best acquisition & retention metrics Assist with &

conduct training sessions for agency staff, ensuring alignment with

IFAW?s brand voice, values & campaign goals Support with invoices,

tracking & monthly financial forecasting Proactively identify

opportunities to improve campaign metrics through testing, innovation, &

cross-market insights Stay current with global best practices for

face-to-face fundraising Provide additional fundraising support as

requested As requested, support the DVP of Direct Marketing with new &

emerging fundraising channels- providing analysis & recommendations &

assisting with launch. As time allows support any of the Direct

Marketing Fundraising directors, & the DVP of Direct Marketing, with

Projects As Needed Qualifications & Educational Requirements Five To

seven years? comparable experience in a professional office environment.

A passion for fundraising & direct marketing Demonstrated project

management experience, including a track record of seeing projects

through from beginning to completion. Pragmatic, self-motivated, &

composed under pressure with professional acumen. Superior planning &

organizational skills & ability to manage logistics & communications in

a fast-paced environment. Ability to work independently with minimal

supervision & to problem solve with little guidance. Excellent verbal &

Written Communication Skills, Including Strong Synthesis Abilities.

Excellent interpersonal skills & teamwork principles. Experience using a

IFAW

New Jobs

Direct Marketing Specialist