Marketing Manager

$70K - $90K

New York City – Hybrid

If you're driven by creative marketing concepts and have a knack for measuring their impact, my client has an exciting opportunity for you.

My client is a cutting-edge technology platform that empowers marketers to gauge the effectiveness of brand campaigns. Our mission is to help marketers unlock their superpower by harnessing our innovative technology.

About the Role:

We're in search of an ambitious, adaptable, and strategic Marketing Manager with a passion for the intersection of communications and technology. Ideally, we are looking for someone with experience in a startup SaaS company.

Responsibilities

Develop and implement nurture campaigns, manage newsletter content and distribution, and establish effective email outreach programs.
Utilize HubSpot CRM and marketing automation tools to measure, track, and analyze marketing performance.
Prioritize, develop, and distribute innovative content for sales enablement, including templates, sales materials, one-sheets, and other marketing and sales collateral.
Manage our regular newsletter and retention campaigns, supplying the customer success team with engaging content to rekindle customer relationships.
Plan, track, and coordinate conferences and events, creating a system for pre-event, during-event, and post-event engagement to boost brand visibility and generate new sales leads.
Handle social media account growth and content planning, optimizing daily digital campaigns on LinkedIn, Google, Twitter, and providing competitive analysis, best practices, and engagement and lead generation reports.

Your Skills, Qualifications, and Experience:

Bachelor's degree in marketing, business administration, or a related field.
2-4 years of experience in marketing, business, strategy, or growth, with a strong understanding of B2B SaaS marketing strategies and a track record of successfully developing and executing integrated marketing campaigns.
Proficiency in digital marketing channels, tools, and analytics.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong copywriting skills for marketing and longer-form content.
Proficiency in marketing automation tools, HubSpot Marketing, CRM systems, and analytics platforms.

Sounds good? Apply ASAP for more info 😊

In Technology Group Inc (US)

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