About IIABL

The Independent Insurance Agents and Brokers of Louisiana is a trade association for independent agents in Louisiana. Our members are small to medium-sized businesses that advise and place insurance for individuals and businesses in Louisiana. Our agents can shop their clients’ accounts with multiple companies to find the best possible coverage and price. Our association’s mission is to empower those agents to succeed in Louisiana’s challenging insurance marketplace. We are a team of 8 people that works to provide resources and networking for our member agents.

Job Responsibilities

Develop an overarching communications strategy to effectively convey the value proposition of IIABL membership and our various services.

· Work with other IIABL team members to identify which products and target audiences need more exposure and identify the best way to drive engagement with those products/audiences.

· Maintain a comprehensive communications calendar to manage the flow of emails, social media posts, print, video, and other communications to ensure an appropriate and cohesive message to members and prospects.

· Manage customer data to allow segmentation of members and prospects for effective communications and high message deliverability.

Develop high-quality content.

· Using copy provided by Subject Matter Experts, create engaging content.

· Regular Publications – monthly newsletter, weekly news brief, periodic reports

· Breaking news alerts

· Emails

· Social media posts

· Videos

· Legislative Updates & Grassroots Alerts

· Technical Advisories

· Press Releases

Manage the association’s digital footprint.

· Maintain the association’s website to be an effective tool for engaging members and attracting prospects

· In conjunction with Subject Matter Experts, create the content and style for our website including links to association resources, technical and news articles, and member self-service portal.

· Work to maximize Search Engine Optimization, so that IIABL’s website is highly visible.

· Manage website analytics to identify member interests and needs and assess performance.

· Maintain an appropriate and effective social media presence to accomplish business objectives.

· Oversee strategy relating to digital visibility and reputation management.

Administer IIABL’s continuing education program.

· Work with our affiliated vendors and Subject Matter Experts to provide and market quality education courses for member agents.

o Maintain online webinar calendar and add course offerings to online registration portal.

o Provide registration reports to affiliated vendors.

o Market programs appropriately.

· Facilitate the approval of education courses with the Department of Insurance and the processing of credit hours for members who complete our education courses.

· You would not be required to present the educational courses, yourself, but you would provide the administrative support for the CE program.

Office Administrator

· Administer the general upkeep of the office.

o Order supplies, when necessary.

o Schedule any maintenance or repairs to the building and equipment.

o Manage incoming and outgoing mail and packages.

· Manage part time employees.

· Answer general telephone calls and member inquiries.

· This should be a relatively small part of the role.

Other duties, as assigned by the CEO.

· Our organization is a small team, so we often help each other out across “departments.”

· You will work closely with IIABL’s Director of Events, including serving as each other’s backup in the event of a work absence.

· You may occasionally be asked to help with IIABL events, our for-profit programs, and other IIABL functions, which may require occasional travel (IIABL covers reasonable expenses).

Candidate Requirements

· High degree of personal integrity.

· Team player - willing and able to work well with a small team.

· Seeks responsibility – you will be in charge of running all aspects of our communications.

· Self-Starter – ambitious, takes initiative, and thrives with minimal supervision.

· Strong communication skills

o Role will primarily involve written and verbal communications with customers, so effective communication is a must.

o Prior education or experience in marketing/communications will be considered but are not required to apply.

· Creative/design thinking and skills – when developing communications, you will be required to create the relevant art assets and design templates to make high-quality digital communications.

· Digital native – most of your work will be done on the computer, so a high level of computer proficiency is a requirement.

· Experience with the following digital products will be considered but are not requirements for application (if you are willing and able to learn them):

o Digital marketing (we currently use Higher Logic)

o Digital asset creation (Canva)

o Digital publication (Issuu)

o Social media management (HootSuite)

· Strong customer service mindset and skills necessary to work directly with customers by phone, email, and face to face. We are a member service organization, first and foremost!

· Constant learner – we encourage a culture of constant improvement. We expect staff members to engage in professional development and constantly be innovating how to improve their department at the association.

Compensation & Perks

· Competitive salary - $35,000 - $80,000 depending on skills and experience.

· Excellent group health insurance and benefits (we are insurance people, after all).

· Paid vacation.

· Paid sick leave and personal time off (family first).

· 10% of salary contributed by IIABL to 401K retirement account (employee can also contribute).

· Your own office in our building (no cubicles!).

· Work from home on Fridays.

· Much better than average management-employee relations and work environment.

Independent Insurance Agents & Brokers of Louisiana

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