The M arketing & Events Senior Manager is responsible for executing the placemaking strategy for a large-scale development in Mountain View that is slated to open in 2023, including the implementation of the strategic marketing and events plan, community engagement strategies, and other site activation initiatives to add value to the development.

We are looking for an individual to work as a member of a dedicated team of placemaking professionals that support and partner with our client (one of the world's largest tech companies) to help create best-in-class community programming and experiences. This role is required to be onsite four days per week, chiefly in Mountain View with occasional visits to the Jamestown office in Waterfront Plaza, San Francisco, with the team working from home on Fridays.

The role requires building strong relationships with internal teams and stakeholders, being able to synthesize and socialize information successfully, and collaborating with a team of placemaking professionals. An understanding of events and community marketing with a proven track record of driving attendance to events will be key to success in this role. A creative, can-do attitude as well as someone who understands the inner workings of large companies, but is still at heart a community marketer, would be a plus.

Key Responsibilities

Marketing

Identify, develop, and manage strategic marketing initiatives and plans, including the design and production of marketing collateral; print and digital advertising; property newsletters; and management of the development’s social media channels’ content and design
Create and manage marketing project budgets and timelines
Assist with branding guidance in collateral materials, logo, websites, photography, newsletter, signage and other miscellaneous materials
Build marketing collateral and socialize strategy through presentations and visual storytelling
Manage and interface with creative resources, printers, copywriters, vendors, contractors and activation partners
Leverage graphic design templates to create marketing collateral and digital assets
Build presentations to showcase marketing plans; events and activations; and program development
Collaborate with urban planning team in the procurement and analysis of market research to determine target audiences and evolve marketing strategy through all channels
Develop and execute advertising plans to draw target audiences to community activations
Analyze ROI of advertising spend to refine future strategies
Interface with Creative and Marketing VP about marketing initiatives/plans for approval; ensure that budgets and timelines are complete, accurate, and adhered to; ensure any variances are discussed in advance of expenditures
Actively identify opportunities to reduce costs and increase impact of marketing efforts
Assist Public Relations and Comms teams in maintaining effective media relations
Launch and grow social media channels including the development of content strategies by managing a social media agency

Site Activation

Collaborate closely with Marketing & Events Manager to create strategy, budget, and calendar for activations, installations, and community events
Work with Marketing & Events Manager to identify and recruit speakers, partners, and instructors for events and activations
Identify relevant new audiences and target marketing strategies for events
Leverage design templates to produce marketing collateral for events
Lead pop-up shop program development and retailer recruiting and coordinate with operations teams
Promote and support retailer-driven programming and strategies for pop-up shops
Uphold creative and aesthetic standards for visual merchandising, signage, advertising, and event programs

Cultivate Relationships

Collaborate with Marketing & Events Manager on development of community and strategic partners
Engage and build pipeline of panelists, speakers, and other content and distribution partners to execute program strategy
Interface with regional and global leadership about marketing initiatives/plans to ensure that development goals, budgets and timelines are complete, accurate, and adhered to
Manage marketing and events coordinators

Tracking & Reporting

Help establish compelling metrics and reporting mechanisms to indicate the impact of the marketing and events program
Report on all metrics surrounding user acquisition strategies
Forecast and manage marketing and events budget for the development

Experience

A minimum of 5-7 years of experience in marketing related to events, community management, retail, mixed-use, or hospitality industries; and
A minimum of 3 years of experience in a management role; or
Any combination of education, training, or experience that provide the candidate with the required knowledge, skills, and abilities to perform the essential functions of the job

Knowledge And Skills

Proficiency in Google Workspace and MS Office Suite tools and apps
Knowledge of social media platforms
Communicating graphic ideas clearly and quickly
Excellent organizational and interpersonal skills
Ability to meet deadlines, accomplish work in order of priority, professional presentation of point of view, corporate image and flexibility in changing conditions
Self-motivation, leadership, teamwork and collaboration
Conflict Management Resolution
Detail-oriented, logical, and methodical approach to problem solving
Exceptional written and verbal communication skills
Responsibilities may require an adjusted work schedule, travel, overtime, and evening/weekend hours in order to meet deadlines or attend special events

Compensation for this role is expected to be in the range of $80,000-$120,000 in base salary. This role is also bonus-eligible.

Benefits Overview

17 days of PTO, 2 floating holidays, and 12 company holidays
Company-paid employee medical, dental, vision, life insurance, and disability insurance
Company-paid family memberships for One Medical, a membership-based primary care practice
Pet insurance
HSA with employer contribution
6% 401k match
Company-paid gym memberships
Wellness challenges and 5k/10k incentives
Office snack bars

Jamestown

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Senior Manager, Marketing and Events