Description

The Social Media Manager will lead our national social media channel strategy to help us tell our story to new audiences and inspire deeper engagement among social followers. Reporting to the Vice President for Communications and working closely with other staff across the organization, the manager will be a key player in using digital tools to drive engagement in TU’s mission and advance TU’s communications, development, advocacy, and conservation goals. The successful candidate will be a self-starter with a deep knowledge of social media channels and strategy, excellent messaging judgment, and a passion for connecting audiences with TU’s conservation mission.

About Trout Unlimited

Trout Unlimited (TU) brings together diverse interests to care for and recover rivers and streams so future generations can experience the joy of wild and native trout and salmon. We are a national organization with 350,000 members and supporters and more than 400 chapters and councils nationwide. These dedicated volunteers are matched by a respected national staff of conservationists, organizers, lawyers, policy experts, and scientists across the country. We overcome obstacles with grassroots credibility, professional skill, nonpartisan advocacy, and scientific expertise. We build relationships with decision makers, land and resource stewards, community members, and other stakeholders to deliver meaningful change on behalf of healthy trout and salmon fisheries, clean water and vibrant communities.

Duties and Responsibilities

Creating and executing a social media strategy that helps advance TU’s broader organizational goals
Producing and aggregating compelling content for multiple social channels to promote TU’s messaging priorities, foster and grow our supporter base, and drive engagement with younger and more diverse audiences
Generating leads from TU’s social media audience and converting social followers into advocates, newsletter subscribers, members, donors and volunteers
Growing audience and engagement on existing channels and building audiences on new channels as they emerge
Working with regional communications directors and other departments to leverage social media tools to meet program goals; creating social media toolkits, graphics, and suggested messaging for campaigns
Collaborating with Marketing and other staff on paid social advertising
Using digital analytics to measure the effectiveness of strategies and adapting accordingly to amplify impact; providing regular reports to leadership on results
Providing excellent community management, connecting with TU’s social audiences by producing engaging responses in online conversations
Staying abreast of the fast-moving digital strategies and social media trends, and innovating as platforms evolve; acting as in-house expert on social media
Auditing TU social media channels across the organization and providing recommendations about their ongoing value and management
Assessing the need for an ambassador program to expand TU’s presence in new markets
Educating volunteer leaders on council and chapter social media strategy
Ensuring a compelling, on-brand, and inclusive voice across TU’s social media channels

Requirements

Exceptional writing, editing, and storytelling skills; ability to reach audiences with an engaging communications style; ability to message inclusively in a way that resonates across political, demographic and geographic boundaries
Motivated, creative, and self-directed
Demonstrated experience engaging diverse audiences with digital marketing strategies
Bachelor’s degree preferred; three years’ experience in digital communications, marketing, or a related field
Knowledge of current and emerging social media platforms, including Facebook, Instagram, TikTok, YouTube; experience using platform analytics to guide efforts
Experience using a CRM system to track data, and using metrics to maximize effectiveness of digital strategies
Experience with Facebook Business Manager for social media advertising
Understanding of SEO strategies and writing techniques
Basic graphic design and video skills a plus; ability to work within a set of brand guidelines
Messaging savvy and judgment; ability to tailor communications to target audiences across political and geographic lines; ability to respond to and defuse negative sentiment on social channels
Ability to multitask across multiple campaigns and projects
A working knowledge of or a willingness to learn about trout and salmon conservation, policy, science, and fishing
Proficiency in Microsoft Office 365
Experience with Sprout Social, Hootsuite, Later or another social media scheduler a plus
Ability to build relationships and collaborate with remote colleagues and dispersed teams
Commitment to diversity, equity, and inclusion principles.
Passion for TU’s mission is essential

This position is fully remote.

At TU, we value a diverse representation of staff, and we actively seek candidates for this position who come from communities that have been historically under-represented in conservation, and those who have been most affected by degraded rivers and streams. We are committed to building space for all people to participate in our work to care for trout and salmon and clean our shared waters. We are proud to be an equal opportunity employer and welcome you to read more about TU’s equity practice and values at tu.org/equity.

How to apply

Please provide a resume and a cover letter via TU's Paylocity application system using the link below. Applications without a cover letter will not be considered.

Jamie Plc

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Social Media Manager