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Job details

First Marketing Leader Needed to Scale a Seed-Stage Healthcare Startup

This Jobot Job is hosted by Ali Mercado

Are you a fit? Easy Apply now by clicking the "Easy Apply" button and sending us your resume.

Salary $170,000 - $200,000 per year

A Bit About Us

We’re a Seed-stage, mission-driven healthcare startup focused on building meaningful tools, resources, and community for people navigating serious health challenges. We have early traction and a strong product foundation, and we’re now focused on building a repeatable, organic growth engine to support our next phase of growth.

We’re intentionally early in our journey and we’re looking for someone who knows how to help take a company from Seed through Series A by building marketing the right way.

Why join us?

Competitive base salary ($170K–$200K+) plus meaningful equity options
Hybrid structure that values in-person collaboration. Set in-office days are Tuesdays and Wednesdays.

You will

Own marketing end-to-end at a pivotal stage of the company- you’ll be THE marketing function, not a manager of one
Step into a true operator role with real influence; this is not a brand or PR seat
Build organic growth from scratch at a mission-critical healthcare company
Work directly with the CEO and cross-functional partners (product, engineering, clinical content) to shape growth strategy
Have high ownership, real autonomy, and clear success metrics from day one
Do work that genuinely matters

Job Details

We’re hiring a Head of Marketing to build and run our marketing function from the ground up internally. This is a senior individual contributor role- you will be the marketing function, not manage a team.

This role is heavily hands-on and operational, with a strong emphasis on organic growth, content, community, SEO, and lifecycle marketing. This is not a brand-only or communications-led role. The right person will be comfortable building, testing, shipping, and iterating- especially in a lean, early-stage environment with no playbooks.

This role is hybrid, with in-office collaboration on Tuesdays and Wednesdays in San Francisco.

What Will You Do?

Own and execute the marketing strategy with a strong bias toward hands-on execution
Run organic acquisition experiments across SEO, content, community (e.g., Reddit, advocacy partnerships), referrals, and lifecycle
Build and operate the content engine (blog, newsletter, podcast distribution, and social), publishing at high velocity using AI-assisted workflows
Build and run lifecycle marketing, including activation and re-engagement email programs, in close partnership with product
Measure everything set up tracking, build dashboards, run cohort analysis, and know your CAC and conversion rates cold
Use data to prioritize channels, experiments, and initiatives that drive adoption
Leverage AI tools daily to increase speed and output across content creation, experimentation, and analysis
Establish foundational marketing systems, processes, and reporting
Manage and optimize the website and landing pages
Support and grow community engagement initiatives
Run small-budget paid acquisition experiments to support learning
Partner closely with leadership, product, engineering, and clinical content teams
Work with vendors or contractors as needed (no large team initially)

What This Role Is Not

A brand-only or PR-focused role
A people-management-heavy position
A purely strategic role removed from execution

What We’re Looking For

5–7 years of marketing experience, primarily in consumer-facing products
At least 2 years at an early-stage startup as one of the first marketers
Direct experience helping take a company from Seed to Series A (or a similar growth stage)
Proven, hands-on execution — able to walk through 3–5 experiments you personally ran, including hypothesis, execution, measurement, and results
Strong organic marketing background (approximately 80% organic focus)
Experience with content marketing and community-driven growth
Deeply data-driven and operational — you pull your own data, build your own dashboards, and live in the metrics
Hands-on experience using AI tools and automations to materially improve marketing efficiency
Comfortable operating in early-stage, resource-constrained environments
Deeply mission-driven and motivated by meaningful impact

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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