What you will do

Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links
Write and refine press materials, media pitches, and supporting documents to align with client objectives
Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary
Manage proactive and reactive media opportunities, including newsjacking and campaign planning
Provide actionable insights through link gap analysis and audience targeting strategies
Build and maintain relationships with journalists and media outlets
Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies
Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more
Present reports and recommendations to clients with confidence and clarity
Continuously refine outreach strategies to improve response rates and placements
Contribute to the evolution of team workflows and reporting processes
Stay updated on industry trends and media landscape changes to inform PR strategies
Provide mentorship and guidance to junior team members as needed

Requirements

Experience in PR, media relations, or a related field
Strong media relations skills with a proven track record of securing media placements
Excellent writing and editing skills with experience in crafting press materials and pitches
Ability to analyse performance data and translate insights into actionable strategies
Proficiency in PR tools and analytics platforms
Experience with integrated campaigns across PR, SEO, Content, and Social
Ability to work independently and manage multiple projects simultaneously
Knowledge of industry trends and audience targeting strategies
Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage
Experience working in an agency environment is preferred
Experience in digital PR, link building, or content marketing is an advantage

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.

Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.

Journey Further

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Specialist, PR (US)