Kaplan Early Learning Company is growing and seeks to hire an Email Marketing Specialist (On-site).

For over 50 years, Kaplan Early Learning Company has been a champion for children. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. At Kaplan, we come to work every day knowing that we are making an impact on children, families, and educators not only in our local communities, but around the world!

We are a national leader in the early childhood educational market, and we remain focused on what makes our organization different - Our People! If you are looking to join an organization where your talents are recognized, we're the team to join. It's often said when you join the Kaplan team you never want to leave - so prepare yourself to partner with a passionate staff who celebrates an average tenure of 15 plus years!

About The Position

Kaplan Early Learning Company is seeking an Email Marketing Associate to support the execution and optimization of our email marketing efforts. This role is ideal for an entry- to mid-level marketer who enjoys writing, organizing campaigns, and learning how email supports broader demand generation and sales goals. This position offers opportunity for expanded growth based on performance.

The Email Marketing Associate will play a key role in planning, writing, building, and analyzing our weekly email communications while collaborating closely with content, design, and demand generation team members.

Position Responsibilities Include

Email Strategy & Planning

Support execution of the email marketing strategy defined by marketing leadership
Develop messaging and product focus for individual emails within established campaigns and initiatives
Maintain and update the email calendar to ensure timely and accurate delivery of weekly emails and workflows

Email Writing & Execution

Write email copy for all KELC emails, including:
Subject lines
Preview text
Body copy
Graphic headlines
Collaborate with the design team to stage emails in HubSpot
Review staged emails to ensure: Accuracy of content
Proper formatting
Functional links and CTAs

Scheduling & Campaign Management

Schedule all emails in HubSpot according to the Demand Gen content calendar
Assist with the setup and maintenance of email workflows and basic automation, following established best practices and guidance

Analytics & Optimization

Monitor performance metrics for email campaigns, including open rates, click-through rates, and conversions
Identify opportunities to improve engagement and performance through:
Messaging adjustments
Subject line testing
CTA optimization
Share performance insights and recommendations with marketing leadership

Lead Generation Support

Build and manage lead generation landing pages in HubSpot for email-driven campaigns
Create and maintain forms and associated workflows to support lead capture and follow-up

Position Requirements Include

Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
1 - 3 years of email marketing experience, preferred.
Strong written communication skills with attention to detail.
Demonstrated ability to perform in a fast‑paced, highly professional corporate environment.
Ability to manage multiple projects and deadlines simultaneously.
Comfortable working cross-functionally with design, content, and marketing team.
Collaborative mindset and ability to work efficiently with supportive team members.
Interest in email marketing, demand generation, and lifecycle marketing.
Experience with HubSpot or other email marketing platforms (preferred).
Familiarity with email marketing best practices.
Exposure to analytics or campaign reporting (a plus).
Interest in or familiarity with early childhood education or education-focused brands (a plus).

Benefits Include

Competitive pay rate
Paid Time Off including holidays
Paid Maternity/Paternity Leave Supplemental Program
Childcare Discounts
Medical, Dental, Vision Insurance
Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
Short-term disability and long-term disability income replacement programs through Voya Insurance
Educational Tuition Assistance
Verizon and AT&T Discount
YMCA Discount
Employee Referral Bonus
LifeMart Discount Shopping Website
Kaplan Outlet Center Discount
Pet Insurance

Please include your salary range requirement.

Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.

You can request reasonable accommodations by contacting Human Resources via email at HumanResources@Kaplanco.com.

Kaplan Early Learning Company

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Email Marketing Specialist (On - site)