This is a full-time, hybrid role as a Director of Marketing located in Danville, CA. The Director of Marketing will oversee the development of creative strategies and provide direction for branding and marketing materials. The Director of Marketing will also collaborate with team members to develop social media strategy, art direction, and graphic design concepts that strengthen the team's marketing presence.

Responsibilities

Develop/maintain a comprehensive marketing calendar.
Manage all social profiles/platforms: Facebook, Instagram, LinkedIn, YouTube, et al.
Design social posts, thumbnails, print materials, flyers, slides, etc. (Canva, Adobe, et al.)
Upload/publish all social posts (videos, photos, captions, optimizations, etc.)
Maintain cross-platform brand continuity (fonts, colors, photos, naming conventions, URLs, usernames, etc.)
Maintain website (blog entries, featured content, links, etc.)
Manage/collect online reviews (Google My Business, Zillow, Yelp, et al.)
Develop/maintain Listing/Buyer presentations/packets
Produce/distribute a weekly email newsletter. Manage list accuracy.
Oversee cross-platform analytics (Google, Facebook, et al.)
Construct/publish social and search digital advertisements (audience targeting/retargeting, PPC, etc.)
Manage direct/private messages
Manage lead routing and syndication (CRM, LMS, etc.)
Coordinate/complete postcard/mailer distribution
Monitor online reputation/effectiveness (Google Alerts, SenderScore, domain authority, Facebook/Google
account reprimands, etc.)
Manage all digital profiles/pages (third-party search portals, agent directories, online profiles, etc.)
Promote/manage open houses (virtual-, private-, and public-facing)
Promote/manage events (client parties, community events, sponsorships, etc.)
Oversee all video content (pre-production, production, and post-production)
Source/submit all award/accolade applications (RealTrends, BombBomb, et al.)
Source/manage PR opportunities (podcasts, panels, etc.)
Manage all third-party marketing vendors (e.g. MailChimp, CoreFact, BombBomb, videographer, et al.)

Required Skills

Copywriting
Multimedia
Graphic Design
Photography
Videography
Public Relations
PPC/Media Buying
SEO/SEM
Content/Social Strategist
Email Marketing
Event Planning
Community Curation
Web Development

Khrista Jarvis Team, Coldwell Banker

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Marketing Director