ABOUT LAGOM

LAGOM is a brand house building modern consumer products at the intersection of design, innovation, and culture. We operate multiple digital-first brands and focus on creating scalable, design-driven products that elevate everyday experiences.

ABOUT THE ROLE

We're hiring an Email & CRM Specialist to own CRM end-to-end, from analysis and strategy to execution. This is a hands-on role where analytical thinking, creativity, and results matter equally. You’ll support multiple brands under LAGOM, with a strong focus on WEDAY—our primary brand known for premium, modular smoking accessories that blend function, aesthetics, and self-expression.

You'll manage campaigns, flows, segmentation, and retention across email, SMS, and VIP program — using data to drive what we do next, and executing it.

PORTFOLIO is a plus.

WHAT YOU’LL DO

Main responsibility:

Data Analytics & Strategy — Monitor performance, report on results, and turn findings into action
List & Segmentation — Grow the list and build/maintain clean, effective segments
Flow Automation — Build and maintain automated flows across the customer lifecycle
Deliverability — Keep sender health strong so campaigns actually land
Customer Retention — Run VIP, referral, and win-back programs to keep customers engaged
Email Campaign — Plan, write, design, and send email campaigns

Secondary role:

SMS Campaign — Plan and execute SMS campaigns alongside email
Support ideation and creation of visual assets for CRM content
Stay current on Klaviyo features, relevant AI tools, and email/SMS best practices to keep improving performance and efficiency

REQUIREMENTS

2-5 years of hands-on CRM/lifecycle marketing experience in DTC or ecommerce, ideally specialized in email marketing
Proficiency in Klaviyo at a hands-on level, including flows, segmentation, campaigns, and deliverability
Strong analytical mindset — comfortable pulling and interpreting performance data and turning it into an action plan
Understanding of customer segmentation and lifecycle stages
Working proficiency in Canva for email/SMS creative
Basic understanding of layout, typography, visual hierarchy, and brand systems
Strong copywriting skills for email/SMS content
Detail-oriented
Able to work across multiple brands, each with a distinct visual identity and tone of voice
AI-savvy: comfortable using tools like ChatGPT for content/copy ideation and Claude for building workflows and interpreting datasets

BENEFITS

Salary Range: $28–$36/hour, depending on experience and skill set
Comprehensive health insurance support
Retirement plan
PTO accrual
Employee discounts on products
Performance-based bonuses

LAGOM

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Email & CRM Specialist