Marketing & Business Development Director – Personal Injury

Position Overview

LandaJob is working with our client, a personal injury law firm in Downtown Kansas City, to find a driven, execution-focused Marketing & Business Development Director to help expand the firm's referral network, community visibility, client engagement, and overall case-generating growth. This role is ideal for a seasoned professional who understands how personal injury firms grow through both strong relationship development and disciplined marketing execution.

This is not a traditional brand-only marketing position, nor is it a pure sales role. It is a hands-on leadership opportunity for someone who can build momentum across referral partnerships, events, outreach initiatives, newsletters, client touchpoints, and related growth activities while working closely with firm leadership.

The Marketing & Business Development Director will play a central role in strengthening and expanding the firm's non-digital, relationship-driven growth channels, while also coordinating with external partners supporting broader marketing efforts. This person will work closely with leadership to prioritize initiatives that increase visibility, deepen referral relationships, improve client engagement, and drive signed-case growth.

The ideal candidate brings a strong understanding of how personal injury firms attract and convert business, along with the judgment to balance strategy, execution, follow-up, and results measurement.

About the Firm

Our client is a successful and established personal injury law firm with a strong reputation for client advocacy and results. The firm is focused on continued growth and is looking for a professional who can bring structure, accountability, and execution to key business development and marketing initiatives.

Key Responsibilities

Develop and grow referral relationships with chiropractors, physical therapists, medical providers, community partners, and other potential case sources.
Plan and execute business development and community outreach initiatives that increase local visibility and generate new opportunities for the firm.
Coordinate and manage sponsorships, events, hosted programs, and networking efforts aligned with firm growth goals.
Own newsletter and e-newsletter planning, distribution, and consistency of communication with clients, referral sources, and community contacts.
Oversee client engagement and appreciation initiatives, including follow-up campaigns, Maven gifting, and relationship-nurturing programs.
Build organized systems and processes for referral tracking, outreach follow-up, contact management, and business development activity.
Partner with firm leadership to identify high-value growth opportunities and implement them with urgency and accountability.
Track outcomes tied to referral growth, signed cases, outreach effectiveness, and return on investment.
Serve as a point of coordination with outside marketing vendors or agencies to help ensure consistency, accountability, and alignment with firm goals.
Bring forward practical ideas, execute quickly, and contribute as a hands-on operator rather than a passive strategist.

What Success Looks Like

Success in this role will be defined by measurable progress in the firm’s relationship-driven growth efforts and the ability to bring structure to important marketing and business development functions. This may include:

Stronger and more consistent referral partner activity.
Increased visibility through community outreach and events.
Better organization and follow-through across marketing and business development efforts.
Improved consistency in newsletters, client communications, and relationship touch points.
Clear reporting on activities that contribute to signed cases and growth.
A scalable foundation for future expansion of the firm’s marketing and business development engine.

Qualifications:

Prior experience in a marketing, business development, or growth-focused role within a personal injury law firm. (Minimum 4 years)
Demonstrated success building or managing referral relationships and case-generating outreach efforts.
Experience executing initiatives across community partnerships, events, newsletters, direct mail, client engagement, and related growth channels.
Strong organizational skills and ability to build processes, create follow-up discipline, and manage multiple initiatives at once.
Ability to work independently, prioritize effectively, and drive execution without heavy day-to-day direction.
Comfortable operating in a highly collaborative environment with direct access to firm ownership and leadership.
Strong communication skills, professional presence, and relationship-building ability.
Well-suited for someone who enjoys outside sales, proactive outreach, and cold calling as part of building new referral relationships and business opportunities.
Data-minded approach with the ability to track activity, measure outcomes, and focus on what produces results.
Familiarity with personal injury intake and signed-case economics is highly valuable.

Ideal Candidate Profile

The strongest candidates will be independent self-starters, bringing a blend of marketing coordination, business development discipline, and relationship-driven execution. They will be comfortable representing the firm externally, managing important follow-up internally, and turning ideas into consistent action.

This role is best suited for someone who enjoys building connections, creating structure, and taking ownership of growth initiatives that directly impact the business.

Why This Opportunity Stands Out

Direct collaboration with firm leadership.
Opportunity to shape and strengthen a critical growth function.
Visible impact on business development and marketing performance.
Ability to build structure in a role with meaningful ownership and influence.
Chance to join an established and successful personal injury firm committed to continued growth.

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Marketing & Business Development Director – Personal Injury