Company Description

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Include

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc.

Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for a Senior Manager of Content Marketing for MDLinx.

This position is fully remote and you will be able to work permanently from your home

Job Description

Develop content marketing plans that utilize all owned, earned, and paid channels to drive awareness, interest and registrations on MDLinx.
Track and share cross-channel content performance with the editorial team, highlighting top performers, most and least effective content types and data-based recommendations by channel, for future content development
Craft and publish marketing copy for all newsletter assets, including but not limited to preheaders, blurbs, short titles, and marketing titles
Oversee the day-to-day management of all branded social media accounts across key major and emerging social channels (i.e., Facebook, Twitter, LinkedIn, Instagram, etc.).
Ensure marketing copy across the organization has a consistent tone, style, and voice that reflects the overall MDLinx brand
Select syndicated content to be published on MDLinx.com and included in newsletters
Utilize social media to support key business initiatives to amplify our content and raise our brand profile
Plan and deliver key business events/webinars, managing all aspects of digital event planning, including virtual room setup, speaker preparations, run of show documentation, tech rehearsals, and best practices
Collaborate with internal partners to develop, deploy, and optimize compelling social creative assets.
Partner with channel leads to develop A/B tests to optimize our copy performance and increase front-end response rates
Work consultatively with marketing channel leads, to ensure that copy writing best practices are implemented
Partner with the data team to develop consistent reporting that informs strategic decisions and tactical recommendations
Create and document assets, tracking codes, tagging, UTMs, URLs and other elements required for campaign execution and reporting.
Ad hoc projects as requested by management

Qualifications

BA/BS degree, preferably in Communications, Marketing, or another related field
Minimum of 7-10 years of B2B digital marketing experience
Minimum of 3-5 years of B2B paid social experience
Minimum of 2 years management experience
Hands-on experience writing marketing and promotional copy for use across multiple digital channels and audiences
Exceptional writing, editing, and proofreading skills; meticulous attention to detail, and ability to work both quickly and accurately
A strong understanding of social channels best practices and how to effectively drive results across multiple platforms focusing on audience engagement and brand-building
Management of paid social media budgets, timelines, and social calendars
Experience using social media software (e.g., Sprout Social; Social Studio; HubSpot)
Comfortable serving as the team’s social media and digital events marketing expert; advocating copy and design best practices, as well as, testing new ways to optimize campaign results.
Strong project management skills; able to manage concurrent projects with tight deadlines.
Ability to work with key stakeholders and internal partners to develop testing protocols and use data to optimize performance; familiar with reporting tools such as Tableau, Google Analytics, Omniture etc.
Strong written and verbal communication skills; a can-do, collaborative attitude; ability to work with stakeholders across the organization
Comfortable serving as the team’s marketing and promotional copy writer; advocating copy best practices and testing new ways to optimize campaign results.
Proven ability and willingness to learn new digital channels, data, and technology platforms to maximize the value they can deliver
Think critically and be able to identify, share and implement actionable insights
Possess effective written and verbal communication skills
Must be self-directed, results-oriented, nimble, and able to work well under pressure while meeting tight deadlines
Excellent follow-up and follow-through skills
Good visual design sense
Embrace change and possess a positive attitude
Results oriented, flexible, a willingness to question the status quo and seek “outside of the box” solutions
Ability to “find the funny” or the silver lining in stressful situations
HCP industry experience a bonus
They will be a strong and succinct communicator and a stickler for grammar and spelling accuracy.
They will craft engaging and effective copy, varying tone and style based upon the project, platform, and the targeted HCP audience segment.

Benefits

Additional Information

A career opportunity with M3USA offers competitive wages, and benefits such as:

Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day
M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA

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Senior Manager of Content Marketing (Remote)