Digital and Social Media Marketing Coordinator

Job Overview:

MainStreet Family Care and KidsStreet Urgent Care are looking for a digital and social media marketing coordinator to join our team! Work with our team to increase awareness and engagement for both brands online as we continue to grow. The ideal candidate will be able to create social media content and graphics with ease, adapting to each brand’s voice.

Roles and Responsibilities:

Create social media content for KidsStreet and MainStreet, posting at least 3-4 times per week per platform, per company.
Create stories/reels 4 times per week for KidsStreet and MainStreet
Manage and drive organic and boosted engagement on social media accounts (Facebook, Instagram, and YouTube) for both brands.
Assist marketing coordinators with direction on clinic-specific social media marketing efforts.
Respond to social media messages and reviews on key websites (Google, Facebook, etc.)
Write at least 2 blogs per month for both KidsStreet and MainStreet website
Create search engine-optimized website copy as needed
Create graphics as needed for online and offline tactics, including new clinic openings
Create and manage automated email campaigns for both MainStreet and KidsStreet
Create press releases as needed
Create an internal newsletter to be sent to each clinic each month
Assist with Google Ad copy creation
Assist with Ad copy creation for social media platforms
Remain up to date on current and future social media marketing and advertising trends and emerging platforms (e.g., TikTok)
Create a plan for community coordinators to penetrate social media groups and networking platforms (e.g., Netxdoor, Kahuti, ZINGR, Nearlist, etc.) to better reach and engage with moms.
Provide support for FB/IG campaign development and other various projects and communications with web design, graphic design, and copywriting expertise.

Qualifications:

2+ years of relevant social media/writing/design experience
Experience creating social media content
Ability to write clear, engaging original content in both short and long form
Ability to work both independently and in conjunction with other members of the marketing team.
Creative problem-solver, self-starter, strong work ethic and desire to grow with the position
Basic graphic design experience (Canva, Adobe Suite, etc.)
Strong verbal and written communication skills
Analytical and multitasking skills
Working knowledge of social media and website analysis
Basic understanding of website design and email marketing is a plus
Degree in marketing or related field (preferred)
Only considering candidates located in the Birmingham, AL area at this time

Benefits:

Competitive salary
Position is Bonus Capable
401K Retirement Plan with company matching
Full comprehensive benefits package including health, vision, dental, life, flexible spending, short-term/long-term disability, and supplemental insurance
Employee assistance program and employee perks network included
Paid Time-Off
Remote work, but with the requirement to attend some meetings in our brand new Birmingham, AL office

MainStreet Family Care

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Digital and Social Media Marketing Coordinator