Digital Marketing Associate

Location: New York City

About Mark Cross

Synonymous with exquisite craftsmanship and an attitude of effortless refinement, Mark Cross is America’s oldest luxury accessory house. Founded in 1845 in Boston - originally as an equestrian bridle, harness, and saddle-maker - the brand is a trusted purveyor of exceptional leather bags, luggage, and accessories, all hand-crafted in Northern Italy. This storied legacy underpins the indelible Mark Cross house codes: An uncompromising commitment to quality, elevated details, and nonchalant reworkings of classic silhouettes.

Role Overview

Mark Cross is looking for a passionate digital marketing generalist to join our team in NYC. The ideal candidate will have e-commerce and social media experience. The Associate role will work cross-functionally and support e-commerce administrative duties and special projects relating to DTC sales, social media, design, photoshoots, and marketing launches. This is a great opportunity for a resourceful, creative, data-minded teamplayer who is eager to grow their marketing skill set and gain experience in the luxury industry.

Responsibilities

Own all product data and PDP information ensuring timeliness and accuracy.
Implement site merchandising updates and website improvements for optimal presentation and increased conversion.
Support the ideation and implementation of paid and organic media strategies.
Help to strategize and implement social media and newsletter campaigns from start to finish, including creative concepting, copywriting, execution, and reporting.
Present on-brand ideas and concepts to increase our reach and engage with our clients via our existing and new social media channels.
Provide oversight of customer service tools and deliver exceptional experience for our clients across platforms.
Help to track metrics and develop reports aimed at improving marketing performance and increasing revenue.
Organize and manage all digital assets company-wide.
Work cross-functionally to support brand launches, collaborations, trunk shows, special projects, influencer programs and both organic and paid partnerships.
Support the marketing and design teams with research and administrative support as needed.

Skills & Experience

At least 2 years experience working in a marketing role ideally in fashion
Deep working knowledge of Shopify (Plus)
Proficiency in Meta Business Suite, IG, Tik Tok, Pinterest, LinkedIn, etc…
Understanding of Google Ads and Google Analytics
Ability to work independently and proactively as well as collaboratively
Strong project management skills and exceptional attention to detail
Copywriting experience a plus
Experience working in a lean, start-up environment preferred

Mark Cross

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Digital Marketing Associate