Mather is hiring a Marketing Manager to lead strategies and tactics to increase our awareness, adoption, and advocacy across various audiences. You will have a direct business impact, overseeing campaigns end-to-end from strategy to execution.

Roles and Responsibilities

· Developing the marketing strategy for the company in concert with company leadership

· Responsible for end-to-end execution of lead generation & cross-sell campaigns and lead-nurturing programs.

· Lead coordination, development and publication of marketing materials for the sales funnel (TOFU, MOFU, BOFU) including tactics such as:

Thought leadership articles
Monthly Mather newsletter to target audiences
Webinars to support product sales efforts
Case studies, product videos, testimonials

Overall responsibility for brand management and corporate identity including:

o Maintaining, managing and updating the company website

o Developing and maintaining a social media marketing strategy and schedule.

· Development of sales enablement materials for Mather technology and analytics products.

· Make recommendations and continuously refine the marketing mix to drive the best results.

· Work with team to develop and coordinate all Mather Symposium efforts for annual Mather customer event, including location, communication, and speaker logistics.

· Serve as liaison with any outside marketing vendors as necessary.

· Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Qualifications

· Exceptionally high standards, confident personality with a desire to do great work while functioning in a multitasking, fast paced, deadline driven environment.

· Strategic and critical thinker comfortable with making recommendations and with the ability to solve problems.

· Understanding of marketing measurement metrics and methods

· Excellent organization and time management skills.

· Outstanding written and oral communication skills; strong proofreading and editing skills

Education and Experience Requirements

· Bachelor’s degree with 4+ years B2B marketing, communications, project management experience.

· Strong MS Office skills including Outlook, Word, Excel and Power Point

· Experience with any of the following are helpful:

LinkedIn marketing
Email campaign tools (Mailchimp, etc.)

Key competencies to succeed in job include:

Excellent judgment
Strategic thinking
Pragmatic
Resourcefulness
Demands Excellence
Not afraid of accountability

This is a full-time salaried position with full health benefits, 401K, paid vacation, and an annual bonus.

Applicants must be currently authorized to work in the United States on a full-time basis.

Mather Economics

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Marketing Manager