Summary

Under general supervision, this position researches, develops, writes and edits compelling content for AHW’s social, digital and print communications channels, driving interest in and support for and action toward the organization’s programs and initiatives. This role works closely with communications colleagues and internal stakeholders to plan and distribute regular and special communications in fulfillment of organizational and departmental goals. The communications content consultant is responsible for key message development, including supporting graphics, across AHW’s owned media platforms. The content consultant also provides editorial support to AHW units in support of operational projects. The content consultant operates in partnership with the MCW Office of Communications and Brand Strategy to maintain brand consistency across all institutional communications.

Primary Responsibilities

Develop, maintain and fulfill AHW editorial calendar for newsletters, blog, social media and website.
In collaboration with the MCW Manager of Social Media and Content Strategy and other internal stakeholders, plan, construct and distribute regular and campaign-focused email marketing communications to targeted audiences.
Interview internal and external subject matter experts and conduct research necessary to write authoritatively on medical and public health topics related to AHW investments.
Adapt messaging for each channel to leverage its strengths and audience expectations, developing on-brand graphics and enticing calls-to-action to drive end-user engagement.
Monitor, assess and measure performance of content across all AHW channels in order to maximize audience interest and growth.
Support AHW units in the development of educational, compliance and other materials, including regular and special reports that advance the organization’s strategic and operational objectives.
Assist in the concepting, scripting and logistical fulfillment of AHW video projects.
Cover and report on AHW and partner events on appropriate platforms.
Research, assess and implement new editorial best practices in order to increase the reach and impact of AHW communications.
Ensure that assigned projects and deliverables are high quality, completed on time, and reflect the input of identified stakeholders.
Collaborate across AHW functional units and the organization to uphold stewardship objectives and principles.

Knowledge – Skills – Abilities

Strong writing and editing skills; research; interviewing; social media content management; graphic design; website CMS experience (Sitecore or Titan)
AP style; web analytics; project management; ability to exercise a high degree of discretion and cultural awareness
Clerical, Administration and Management, Computers and Electronics, Customer and Personal Service
English Language, Coordination, Active Listening, Reading Comprehension, Service Orientation, Social Perceptiveness, Extent Flexibility, Static Strength, Rate Control, Response Orientation, Wrist-Finger Speed

Qualifications

Appropriate experience may be substituted for education on an equivalent basis.

Minimum Required Education: Bachelor’s Degree

Minimum Required Experience: 5 years

Preferred Education: Master's Degree

Preferred Experience: 5 or more years progressively complex responsibilities in content creation, editing, graphic design

About AHW Endowment

About AHW Endowment – The Advancing a Healthier Wisconsin Endowment was established by the Medical College of Wisconsin in 2004 to receive a portion of the charitable funds from the conversion of Blue Cross Blue Shield of Wisconsin from a nonprofit organization to a for-profit corporation. The proceeds of the sale were generously gifted to Wisconsin’s two medical schools – the Medical College of Wisconsin (MCW) School of Medicine and the University of Wisconsin School of Medicine and Public Health – on behalf of the people of Wisconsin. AHW proudly calls the MCW School of Medicine home. It is this strategic placement in the third largest private medical school in the nation – within Wisconsin’s largest private research institution – that enables us to steward this gift, combining the power of philanthropy with that of academic medicine to serve as a catalyst for positive change statewide. Learn more at www.ahwendowment.org and learn how you can be a part of the AHW team.

Physical Requirements

Work requires occasionally lifting moderate weight materials, standing, or walking continuously.

Work Environment

Occasional exposure to dust, noise, temperature changes, or contact with water or other liquids. Work is performed in an environmentally controlled environment.

Sensory Acuity

Ability to detect and translate speech or other communication required. May occasionally require the ability to distinguish colors and perceive relative distances between objects.

Why MCW?

Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental. Along with Flexible Spending options
403B Retirement Package
Competitive Vacation and Paid Holidays offered
Tuition Reimbursement
Paid Parental Leave
Employee & Family Assistance Program (EFAP)
Pet Insurance
On campus Fitness Facility, offering onsite classes
Additional discounted rates on items such as: Select cell phone plans, local fitness facilities, Milwaukee recreation and entertainment etc.

For a brief overview of our benefits see: Benefits Overview

For a full list of positions see: MCW Careers

At MCW all of our endeavors, from our internal operations to our interactions with our partners, are driven by our shared organizational values: Caring – Collaborative – Curiosity – Inclusive – Integrity – Respect. We are committed to fostering an inclusive environment that values diversity in backgrounds, experiences, and perspectives through merit-based processes and in alignment with all applicable laws. We believe that embracing human differences is critical to realize our vision of a healthier world, and we recognize that a healthy and thriving community starts from within. Our values define who we are, what we stand for and how we conduct ourselves at MCW. If you believe in embracing individuality and working together according to these principles to improve health for all, then MCW is the place for you. For more information, please visit our institutional website.

MCW as an Equal Opportunity Employer and Commitment to Non-Discrimination:

The Medical College of Wisconsin (MCW) is an Equal Opportunity Employer. We are committed to fostering an inclusive community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, age, disability, sex, gender identity/expression, sexual orientation, marital status, pregnancy, predisposing genetic characteristic, or military status. Employees, students, applicants or other members of the MCW community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.

Medical College of Wisconsin

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Marketing Communications Content Consultant - AHW