About The Company

Meissner Sewing & Vacuum Centers (Meissner Sewing) is an independent, family-owned business headquartered in Sacramento, California operating since 1930. Meissner Sewing offers sales and service of home sewing machines, industrial sewing machines and vacuums as well as a wide array of classes of events. Customers attribute Meissner Sewing?s success to a wide selection of top-quality products as well as an incredible staff and a fun-loving, creative environment at each retail store.

Develop a Marketing Plan

Work closely with Meissner Sewing?s General Manager (GM) to develop a marketing plan
The plan should include marketing and PR strategies for Meissner Sewing?s 5 brick-and-mortar retail locations; digital marketing and advertising through website and social channels; event and class marketing; store merchandising and other marketing needs identified
The plan should have an emphasis on growing e-commerce sales for the company
Oversee a marketing team of contractors and staff and work alongside them to execute the marketing plan
Develop and monitor key performance indicators to measure success of all marketing and advertising programs

Assist in Growing Online Sales

Working closely with the Sales Manager and GM, the Marketing Manager will research and identify opportunities for increased sales online
Evaluate existing sales platforms (website, social media) and recommend feasible and lucrative growth opportunities
Develop those online sales platforms, which may include website development, social media store creation, etc.
Oversee development and execution of digital marketing content designed to sell products online, including website redevelopment, video production, digital ad creation, written content and social posts

Oversee Email Campaigns

Evaluate current email marketing campaigns and determine cadence, content and design
Oversee the current email program by:
Monitoring other successful email campaigns and incorporating creative ideas
Include current vendor promotions
Identify and include reasons for customers to come in stores or make purchases online
Ensure Meissner Sewing branding is communicated in each email
Manage and assist with actual design and creation of emails
Oversee video production commonly used in weekly email blasts
Measure success of past videos and incorporate most successful tactics
Work with GM & Sales Manager to select products and services to be featured in videos
Select filming locations and draft scripts for talent if needed
Schedule and work with videographer to shoot and edit videos
Monitor and recommend custom targeted emails, including the development and oversight of new customer acquisition emails

Manage Social Media Platforms

Act as the main point of contact for all Meissner Sewing social channels
Respond to customer requests and disseminate messages to other staff as needed ? this includes monitoring social channels on weekends and holidays
Develop and implement strategies to increase positive engagement and following on all channels
Develop and increase sales on social channels, as determined by the marketing and advertising plan

Oversee E-Newsletters

Oversee development and creation of a quarterly ?Meissner Maker? digital newsletter
Work alongside graphic designer to create layout and design esthetic for the piece
Monitor and incorporate sales and promotions from vendors
Ensure all details of sales, promotions, classes and events are accurate before newsletter dissemination

Manage In-Store Signage, Merchandising & Branding

Oversee ongoing updates to in-store signage at all 5 retail locations
Ensure that in-store marketing signs are accurate and updated regularly to ensure consistency across all stores
Work with store manages to provide recommendations for merchandising at each location including both in-store design and esthetic as well as outdoor signage and building appearance
Provide recommendations on permanent signage, storage and décor at each store, including in classroom and event areas
All signage, merchandising and branding should include point-of-purchase material provided by vendors along with Meissner?s own company esthetic and design

Market Events & Classes

Oversee and collect all class and event information from teachers and other staff
Develop timelines and methods for marketing each class or event to ensure registration minimums are met
Define and target specific audiences
Provide recommendations for additional classes and events that will help increase store or website traffic

Manage Advertising

Oversee all aspects of paid advertising including digital, social, print and sponsorship ads
Research, vet and make recommendations on new advertising opportunities

Oversee Public Relations & Community Involvement

Identify opportunities for Meissner Sewing to gain positive recognition through PR efforts such as local media interviews, working with influencers, partnering with other related organizations, speeches and networking opportunities for management staff
Create proposals for each recommended program and work with appropriate staff to execute and evaluate success

Manage Marketing Staff & Vendors

Act as the main point of contact for all marketing vendors
Provide ongoing evaluation and guidance to other marketing staff and contractors
Oversee all marketing staff and vendor projects ensuring optimum time management and utilization of resources
Give recommendations on staff training and development

Oversee Marketing Budget

Provide recommendations on how and where to spend marketing and advertising dollars and oversee that allotted budget
Track and utilize vendor promotions and co-op dollars to further the marketing budget

Benefits

Health Insurance ? paid in full by the company after 5 years
Dental & Vision Insurance
401K matching
Paid time off

Compensation

$70,000 - $80,000 based on experience

Work Locations

Marketing Manager will work out of the headquarter location in Sacramento at 2417 Cormorant Way, but occasional travel to the following outlying stores will also be required:

Folsom Store: 98 Clarksville Road
Roseville Store: 9250 Fairway Dr. #110
Santa Rosa Store: 1455 Santa Rosa Ave #B1
San Jose Store: 4688 Meridian Ave

How To Apply

Please send your resume, cover letter and applicable examples of work to marketing@meissnersewing.com.

Meissner Sewing & Vacuum Centers

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Marketing Manager