Working/Functional Title

Marketing Communications Manager

Position Summary

The Communications Manager/Writer will be responsible for the implementation of a digital-first marketing communications strategy, project and vendor management, as well as development of new digital strategies and enhanced utilization of metrics and analytics as capabilities evolve. A significant role of the position is to support clinics and services in addressing their communication needs and coordinating these with the overall strategy.

Characteristic Duties - Responsibilities

Creates strategic and compelling content that adds value to multi-channel marketing communication plans, including articles written in a brand-journalism style, MSU Community/public focused web site content, promotional and advertising materials, video scripting/concepting, email and other digital communications, social media posts, infographics, etc.
Reviews, edits, and maintains fresh, actionable content on website, adhering to ever-changing digital and SEO best practices
Plans and coordinates content placement in multi-channel platforms, including directly posting to websites, social media channels, etc.
Assists in implementation of brand identity, including monitoring of all partnership brand usage and partnership "voice”
Partners with administrative and clinical leaders to assist them in achieving their content goals
Utilizes advanced automation, efficiencies, and data driven decision-making to reduce work and increase value for the clinicians we serve
Assists with managing projects with external vendors
Helps drive engagement through coordinated events, promotions, and recognition
Coordinates internal communications channels, such as monthly newsletter, Intranet site content and other tactics as needed
Acts as the primary liaison for assigned clinics developing the relationship and serves as the subject matter expert for assigned services within the marketing and communications department
Leverages owned, shared, and paid channels to drive supportive actions that benefit and grow MSU Health Care
Utilizes metrics, analytics, and research to better connect communications with our audiences
Helps manage the creation of assets (photos, videos, graphics, etc.)
Other duties as assigned

Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.

Desired Qualifications

At least five (5) years of related and progressively more responsible or expansive work experience with significant plan creation, implementation and analytics
Content development
Significant skills or understanding in internal and external communications, video production, social media, and marketing communications analytics
Exceptional interpersonal skills with individuals and groups in a diverse environment
Superior oral, written and digital communication skills, especially related to storytelling with a focus on advanced science and technology
Ability to manage complex projects and meet multiple deadlines
Detailed knowledge of a wide range of digital communications strategies and tools

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials

A complete application will consist of a resume, cover letter, a sample of a detailed marketing communications plan, at least (3) writing and other work samples, and the names and contact information for at least (3) professional references.

Work Hours

Work hours are typically 8:00 A.M. – 5:00 P.M., but may vary as necessary to accommodate operations.

Website

https://healthcare.msu.edu/

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

Bidding eligibility ends June 3, 2025 at 11:55 P.M.

Michigan State University College of Engineering

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