Working Title: Marketing and Creative Director

Job Class: Communications Manager 1

Agency: Department of Employment and Economic Development

Job ID: 89940
Location: St. Paul
Telework Eligible: Yes, may be eligible for some telework.
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 11/01/2025
Closing Date: 11/21/2025
Hiring Agency/Seniority Unit: Department of Employment and Economic Development -Managerial
Division/Unit: Communications and Marketing
Work Shift/Work Hours: Day Shift
Days of Work: Monday - Friday
Travel Required: Yes, up to 5% of the time.
Salary Range: $43.38 - $62.41 / hourly; $90,577 - $130,312 / annually
Classified Status: Classified
Bargaining Unit/Union: 220 - Managerial / Unrepresented
FLSA Status: Exempt - Administrative
Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

This is an exciting opportunity at the Department of Employment and Economic Development (DEED) to lead the agency’s marketing, social media, graphic design, digital and website development efforts. You’ll bring creativity, marketing prowess and a passion for Minnesota to lead this work and support staff in developing and promoting campaigns and managing DEED’s digital presence.

You’ll facilitate communications and marketing goals by serving as the point person for overseeing strategic planning for marketing, creative and digital strategies, branding initiatives and overall marketing activities for DEED. This position will oversee content generation through a variety of digital channels that promote an integrated marketing approach and communication strategy, and provide event and promotional support via marketing campaigns.

Join us to promote Minnesota to businesses and talent to meet DEED’s mission of empowering the growth of the Minnesota economy, for everyone.

Responsibilities:

Work with staff to create print and digital materials and oversee DEED websites to promote Minnesota’s strengths and individual DEED programs. Work with staff to envision and execute a strategy to promote the story of DEED’s work and available resources for the people of Minnesota, and ensure the agency’s work has maximum impact locally and globally.
Oversee the development of an annual marketing plan and content calendar for the DEED brand. This will be done in coordination with the DEED Communications team, Economic Development staff, Minnesota Trade Office staff, Explore Minnesota, and other DEED senior leaders and program directors.
Execute on all marketing plans created. Identify new audiences; create plans and campaigns to reach them and execute on those plans.
Oversee the creation and publication of all marketing materials in line with promotional plans. Continually research current marketing, event, and advertising trends and incorporate effective tactics into promotional plans.
Oversee DEED social media sites. Supervise the marketing coordinator who handles social media strategies, campaigns and analytics. Provide oversight for gathering data about social media accounts, tracking and monitoring the success of digital initiatives and generating reports.

This position is telework eligible. Staff are provided with the tools and equipment to be successful in a virtual work environment. Please note, the telework policy could change with notice based on business needs.

This posting may be used to fill multiple positions.

Minimum Qualifications

Please ensure that your resume clearly describes your experience in the areas listed and indicates the beginning and ending month and year for each job held. Only applicants whose resumes clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.

Five (5) years* of marketing experience encompassing creating, writing and editing responsive and engaging social media, email and newsletter content (including graphics and written content), templates and campaigns for multiple audiences, for websites and multiple digital and traditional channels, with at least two (2) of those years in a leadership/supervisory role.

Bachelor's degree in Marketing, Communication, Journalism or other closely related field as determined by the agency may substitute one (1) year of experience; master’s degree substitutes for eighteen (18) months of experience; PhD substitutes for twenty-four (24) months of experience.

Applicants that meet the above minimum qualification will be further evaluated on the following:

Ability to communicate effectively; strategically think, plan, develop, and implement marketing and communication plans; write for multiple audiences across multiple channels – marketing copy, social media posts, newsletters, etc.
Ability to manage multiple staff and fast-paced timelines; operate efficiently; meet deadlines for web, graphic design, and marketing production; maintain multiple projects and handle frequent interruptions.
Ability to lead graphic designers to create effective digital and print deliverables; understand and implement brand standards as DEED’s brand manager.
Experience in coordinating multi-channel marketing campaigns across social media and digital platforms.
Experience in using Content Management System (CMS), Search Engine Optimization (SEO), Search Engine Marketing (SEM), audience segmentation, and remarketing for effective implementation of marketing plans.

Preferred Qualifications

Knowledge of project management skills sufficient to manage multiple projects simultaneously, create clear and attainable project objectives, build project requirements, oversee the cost, time and scope of the projects, manage project constraints and communicate progress and end results.
Knowledge of supervisory experience in marketing, communications or other closely related field as determined by the agency.
Knowledge of business development or talent attraction techniques, campaigns and industry best practices.
Knowledge of economic development.
Experience creating, budgeting and measuring paid social media campaigns, paid search campaigns, and other traditional marketing tools and channels.
Ability to write marketing messaging for agency leadership and contribute insight to shape talking points and speeches as needed.

Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures.

Additional Requirements

A job offer will be contingent upon successfully passing a background check. The background check may consist of the following components:

Criminal Background Check
Employment Records Check (current and former State employees only)
Employment Reference Check
Conflict of Interest Review
Driver’s License and Records Check

The Minnesota Department of Employment and Economic Development will not sponsor applicants for work visas. All applicants must be legally authorized to work in the U.S.

How To Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

Connect 700 Program

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Talent Acquisition at talent.acquisition.deed@state.mn.us.

Veterans

To be considered with Veteran's Status, you MUST indicate this on your application and submit a copy of your DD-214 form and other required documentation to talent.acquisition.deed@state.mn.us by the closing date.

Recently Separated Veterans (RSV): Effective July 1, 2009, legislation provides that the top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview.

Certain Disabled Veterans: Effective August 1, 2012, legislation provides state agencies with the option to appoint certain disabled veterans on a non-competitive basis.

See the above links for criteria and eligibility.

Current State Employees

Please apply via Self Service.
If eligible for bidding or expression of interest: This vacancy will be open for bids/expression of interest and all qualified applicants simultaneously. Current employees of DEED who are currently in the same classification, who are eligible, and apply within the seven (7) day period will be considered prior to filling the position by other means.

Contact

If you have questions about this position, contact Amina Hindi at amina.hindi@state.mn.us.

Working together to improve the state we love.

What do Minnesota's State employees have in common?

A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

Paid vacation and sick leave
12 paid holidays each year
Low-cost medical, dental, vision, and prescription drug plans
- Fertility care, including IVF
- Diabetes care
- Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
Tax-free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

EQUAL OPPORTUNITY EMPLOYERS

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

Applicants With Disabilities

Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.

The Department of Employment and Economic Development is an equal opportunity, affirmative action, and veteran-friendly employer, and encourages all qualified candidates to apply for job opportunities. If you are an individual with a disability who needs assistance or cannot access the online job application and search tools, please contact Karen Lilledahl at Karen.Lilledahl@state.mn.us. Please indicate what assistance is needed.

Minnesota Department of Employment and Economic Development

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