Head of Marketing

New York, NY 10010

(Hybrid – 4 days in office)

$80,000 – $125,000 base + $25K–$50K equity

About The Company

Our client is reinventing how consumers buy and sell secondhand large items - fitness equipment, appliances, hot tubs, furniture, and beyond. They are a payments-integrated, logistics-enabled peer-to-peer marketplace that makes big, bulky transactions effortless and safe.

Think Facebook Marketplace, but with built-in payments (including payment plans), guaranteed product safety, and end-to-end delivery. They are a 2-year-old, funded startup with a 4-person office and massive ambition. This is your chance to build our marketing engine from the ground floor and earn meaningful equity in a company redefining resale.

The Role

We need a hands-on, entrepreneurial Head of Marketing who blends creativity with analytical rigor. You’ll design and execute strategies that drive acquisition, retention, and brand love across a two-sided marketplace.

You’ll report to the Chief Growth Officer and collaborate tightly with product, design, sales, and operations. This is a doer’s role—perfect for someone with taste, hustle, and a track record of turning ideas into revenue.

Key Responsibilities

Content & Strategy: Own the content roadmap (blog, email, social, partnerships).
PR & Partnerships: Pitch press, secure brand collabs, execute co-marketing campaigns.
Email Marketing: Build lifecycle flows in Klaviyo, test relentlessly, maximize LTV.
Customer Delight: Lead creative touchpoints (thank-you cards, gifts, community events).
Growth Campaigns: Run guerrilla tactics, referral programs, viral acquisition plays.
Performance Marketing: Manage paid channels (Meta, Google, TikTok) with ruthless focus on CAC/ROI.
Analytics & Experimentation: Build dashboards, track KPIs, iterate fast.
Social & Team Leadership: Shape our voice, grow community, manage part-time creators as we scale.

Who You Are

A DOER You get things done, own outcomes, and speak confidently about campaigns you’re proud of.
4–7 years of consumer marketing experience at disruptive brands (e.g., Warby Parker, Brooklinen, J.Crew, Allbirds, Away).
Proven execution: Campaigns (any channel) that drove significant revenue or new users.

Bonus

Digital native: Deep expertise in paid, social, email, content.
Intellectually curious, biased toward action, endlessly creative.
Side project? (Blog, newsletter, passion brand) - will be a huge green flag.
Outgoing, excellent communicator (written + spoken).
User of the product: Active on Facebook Marketplace, Craigslist, eBay, etc.
Under 35 (max). Comfortable with ambiguity, on-call accountability, and occasional US travel.

What We Offer

$80K–$125K base + $25K–$50K equity (4-yr vest, 1-yr cliff)
PTO, health & dental, wellness stipend, transportation stipend
9 am – 5pm core hours (flexible results-focused culture)
Ground-floor impact - build the marketing function from scratch
Autonomy + resources to experiment and scale fast

Interview Process

30-min intro call
In-person coffee chat
Team interview
Playbook presentation: Your 30/60/90-day plan + execution roadmap

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