Marketing Manager

As Mount Sinai grows, so does our legacy of caring

Located in the heart of Miami Beach, overlooking the breathtaking intracoastal waterway, Mount Sinai Medical Center is dedicated to providing exceptional health care to our diverse community enhanced through innovation, technology, teaching, and research.

Mount Sinai is South Florida's largest private independent not-for-profit hospital with 672 beds, and a tight-knit community of more than 4,000 employees.

We provide world-class care:

Named one of America's 250 Best Hospitals for 2020 and 2021 by Healthgrades, positioning Mount Sinai among the top 5% of hospitals in the nation for overall clinical excellence.
A pioneer in innovative medical research in areas such as cardiology, cancer, memory disorders and pulmonary diseases
The BEST cardiac surgery survival rate in Florida
A new seven-story Surgical Tower with 154 all-private rooms and patient centered technology promotes an exceptional patient experience

Position Responsibilities:

Work in conjunction with Brand Director to create, and develop cohesive creative messaging for internal and external campaigns.
Help to build meaningful advertising campaigns informed through data, current trends, and interviews with clinical stakeholders.
Brainstorm and design print, digital, and other media assets for all major service line campaigns that deliver clear, impactful messaging and imagery while adhering to brand guidelines.
Have the ability to design a variety of collateral pieces including service line flyers, brochures, internal announcements and other. Provide feedback and/or recommendations for improvement.
Create newsletter templates for a variety of recurring communications, with designs informed by user interactions, best practices and real time metrics of engagement; have the ability to update website text and graphics as needed
Help to oversee and provide direction on paid social to ensure brand image and messaging are in line with the medical centers wider advertising efforts.
Manage and update brand book and brand assets.
Provide reporting and summary of all active advertising campaigns, inclusive of assets and media schedules on a quarterly basis.
Manage our reputation management initiative, in conjunction with marketing leadership, with the goal of increasing patient reviews, andour digital footprint.
Work in conjunction with VP of Marketing of Communications and other department leadership to build, execute and monitor paid advertising efforts with the goal of driving patient appointments.
Ensure that pieces are created in an accurate and timely manner for service lines, programs and physicians.
Participate in brainstorming, strategy planning and execution for marketing initiatives including digital marketing, print campaigns, special projects etc.
Ensure compliance with law (e.g. HIPPA, copyright and data protection).
Stay abreast of hospital news, trends, services, and objectives and provide updates of relevant storylines and competition.
Attend and participate in hospital events and/or department and committee meetings when needed.
Handle administrative tasks when needed.

Qualifications:

Bachelor’s degree in marketing, advertising or relevant field.
Minimum of 3 years of experience in advertising, design and/or media buying.
Advanced technical knowledge of InDesign, Photoshop, Illustrator, Canva, Microsoft Office and other relevant design tools.
Flawless design skills and a fantastic eye.
Experience designing creative assets for a variety of outlets (print, digital, TV).
Experience with Google Analytics and Mailchimp, in addition to basic knowledge of WordPress and HTML.
Ability to multitask and prioritize multiple projects, with assignments from both superiors and internal departments.
Exhibits excellent organizational and project management expertise, attentiveness to detail, and the ability to handle and prioritize multiple tasks according to goals.
Ability to communicate with physicians, administrators, and clinicians and exhibit sensitivity to politics among departments, organizations, and partners.
Strong work ethic and ability to proactively lead projects and see them through to completion.
Experience working in healthcare a plus.

Benefits:

We believe in the physical and mental well-being of our employees and are committed to offering comprehensive benefits that fit their personal needs. Our robust employee benefits package includes:

Health benefits
Life insurance
Long-term disability coverage
Healthcare spending accounts
Retirement plan
Paid time off
Tuition reimbursement
Employee assistance program
Wellness program
On-site housing for selected positions and more!

Mount Sinai Medical Center Miami Beach

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Marketing Manager