Description: Marketing & Communications Manager

Requirements:

● Full agreement with MBCA’s Statement of Faith & Doctrinal Statements, passion for Christ-centered instruction ● Marketing, Communications, PR, Media Production, or related Bachelor’s Degree ● Experience in a marketing & communications role or responsibilities, preferably in a school setting ● Ability and experience in video content production ● Ability and experience in online and print publication ● Ability and experience in social media and website management ● Familiarity with private school operations preferred

Unique Qualifications:

● Excellent written and verbal communication skills with an ability to effectively communicate with all stakeholders of the school ○ Impeccable grammar and written communication ● Ability to successfully prioritize multiple tasks in an atmosphere where time-sensitive deadlines are the norm ● Ability to work independently while possessing strong collaboration skills ● Video production skills (ability to execute the entire video production process) ● Graphic design skills ● Ability and experience in Adobe Creative Cloud (Premiere, InDesign, Photoshop, etc.) ● Ability to manage social media accounts ● Knowledge of branding concepts and experience in institutional marketing

General Responsibilities

● Manages school-wide marketing efforts ● Manages school-wide communications efforts

Specific Responsibilities

Strategy & Content Management

● Creates and executes content management strategies and cohesive marketing plan ● Coordinates communications and marketing efforts with admissions and advancement teams ● Coordinates with advancement specialist to provide content for website ● Manages school-wide social media presence (Facebook, blogs, YouTube, Instagram, review sites, etc.), and collaborates on division-specific social media communications ● Chairs a Marketing & Communications Team and/or coordinates teams of volunteers (parents, faculty, students) to produce marketing and communication materials to support admissions and advancement goals

In conjunction with Director of Advancement, coordinates various community and fundraising events where MBCA students and staff can market the school

Marketing videos

● Strategize with advancement, admissions, and other departments ● Planning, shooting video of events ● Producing marketing videos ● Editing/updating existing marketing videos

Oversees and produces publications (online and/or print)

● Internal publications (handbooks, weekly newsletter, programs, etc.) ● Marketing publications (brochures, flyers, ads, magazines, etc.) ● Advancement publications (e.g. annual reports, capital campaign materials, etc.) ● Admissions publications (e.g. online content, flyers, application materials, etc.)

Advertising & News

● Produces advertisements/campaigns for use in local media ● Oversees and produces content and design of marketing and advertising campaigns (e.g.: open houses, capital campaigns, annual fund, marketing for specific goals like new programs) ● Coordinates vendor relationships with all relevant marketing and communications partners (web hosting company, freelancers, graphic designers, photography and video support, publishers, etc.) ● Promotes school news to local, regional and national media as appropriate through press releases and other avenues ● In conjunction with Director of Advancement, coordinates various community and fundraising events where MBCA students and staff can market the school

Photography/Videography

● Maintains a digital catalog of all school photography from multiple sources ● Serves as photographer and videographer for school events or engage photography/videography services as necessary—requires seasonal, night, or weekend work ● Gathers and/or produces visual materials (photography and video) for marketing purposes (internal and external)

Brand Standards

● Manages the MBCA Brand Standards Guide and ensures brand consistency schoolwide (including letterhead, business cards, stationery, door signs, merchandising)

Communications

Composes and sends emergency email and text communications to parents, staff, and other school community members using the school’s student information system software, all-school updates ● Executes other marketing and communications duties as assigned that contribute to the life of the school

Admissions

● Supports admissions events ○ Audio visual support ○ Production of admissions materials ● Supporting retention events and activities ● Maintaining content and presentation of admissions area of website ● Producing admissions videos and graphics

Academics

● Teach Media Marketing class – which can be used to cross over into school marketing, social media, and video production

Department: Administrative staff

Reports to: Director of Advancement

Hours: Full time, 12 month employee. Flexible work schedule.

Please submit portfolio/link to portfolio with application:

● Photography – event, sports, portraiture, artistic, journalistic ● Videography – 1) footage that you personally shot of any type, similar to the types of photography listed above 2) completed productions that you edited, with examples of what you did and which software/tools you use ● Graphic design – examples of layouts and design that you created, with explanation of the tools used

Mt. Bethel Christian Academy

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Marketing and Communication Manager