Job Details

New ideas are all around us, but only a few will change the world. That’s our focus at JPL. We ask the biggest questions, then search the universe for answers—literally. We build upon ideas that have guided generations, then share our discoveries to inspire generations to come. Your mission—your opportunity—is to seek out the answers that bring us one step closer. If you’re driven to discover, create, and inspire something that lasts a lifetime and beyond, you’re ready for JPL.

Located in Pasadena, California, JPL has a campus-like environment situated on 177 acres in the foothills of the San Gabriel Mountains and offers a work environment unlike any other: we inspire passion, foster innovation, build collaboration, and reward excellence.

The HR Communications Team is responsible for supporting the full life cycle hiring of pioneers in robotic space exploration—and through their discoveries, JPL is fundamentally shifting our understanding of the solar system and the universe. The HR Communications team members at JPL are experts that drive and influence the Lab’s internal and external recruitment strategy. We provide extraordinary client consultation, products, and content to drive the candidate experience to hire outstanding, diverse talent to meet the current and future needs of the Lab.

Reporting to the Manager of HR Communications, this unique 18-month opportunity will act as a Recruitment and Engagement Marketing Specialist and work with the JPL Talent Acquisition team and key JPL partners to implement new cutting-edge talent acquisition communication strategies to support our recruiting teams, to attract and acquire the world’s most exceptional talent.

If the thought of translating recruitment strategy to action by engaging with the Talent Acquisition Team and Business Leaders, seeking ways to leverage Talent Acquisition technology and data to ensure the right balance between hiring velocity and hiring fit, and supporting recruiting and talent efforts across the entire organization energizes and excites you – then we want to talk to you!

Responsibilities

Act as a key partner and resource as we continue to build and strengthen JPL’s employer brand awareness, positioning the lab as an employer of choice, and attracting the best talent
Optimize and design the JPL careers website landing pages for conversion – including curation and alignment of content, posting stories and campaigns to ensure website is live, updated, and an active portal of information
In partnership with Talent Acquisition (TA) and the Pipeline Strategy Manager, explore future jobs features – create spotlights on key jobs across JPL to highlight skills and pipeline needs
Create an annual editorial strategy for the Careers website to ensure content is present; working closely with the internal communications team members on content
Engage with TA to build recruitment pipeline campaigns
Write and create content across types, candidate personas and candidate journey (blogs, email campaigns, job descriptions, infographics, etc.)
Own the day-to-day career site management to keep content up to date
Understand best practices of lead generation and nurture programs
Create and test external CRM email templates, banner images and content for performance
Write and test calls-to-action (CTAs) for recruitment campaigns to drive conversions (i.e., joining talent network, subscribing to newsletter, registering for conference, etc.)
Design email campaigns to prospective candidates for warm leads to keep JPL top-of-mind
Execute and test retargeting recruiting / social media campaigns to attract leads
Identify need, partner on design, and coordinate production of recruiting swag or other printed marketing collateral with TA Manager
Understand trends, coordinate with designers and external vendors on timelines, acquisitions, logistics
Master SEO and SEM best practices
Understand social media best practices, strategies, emerging networks, etc. for reaching and engaging candidates to support the day-to-day posting and managing of content across five social media channels
Manage and create meaningful content for all careers social media platforms including Twitter, Facebook, LinkedIn, Glassdoor, and Instagram
Participate in lively, frequent discussion about sci-fi shows, particularly that one with the laser swords.

Qualifications

Typically requires a Bachelor’s degree in marketing, communications, journalism or related discipline with a minimum of 6 years related experience; or Master’s degree in similar disciplines with a minimum of 4 years related experience
Strong experience and skills in several of the following areas: strategic, persuasive copy writing and email marketing; website and CRM management; content creation for the digital world;
Advanced understanding of key messaging differences to promote an employer brand
Demonstrated knowledge of, and current with, industry trends to ensure messaging matches marketplace and what candidates are seeking from an employer
Ability to develop and implement data-backed campaigns to increase awareness of career opportunities, and the ‘why’ JPL employer of choice messaging for candidates
A well-developed understanding and ability to write and create content for the digital world and emerging platforms
Demonstrated experience completing a project, from concept to publication with minimal supervision and excellent project management and leadership skills
Strong interest in developing and executing a strategy to leave a legacy
Excellent communication and presentation skills with strong attention to detail
Ability to manage project teams, oversee work and deliverables of others, and provide feedback and work in teams – leading with influence and partnership
Demonstrated partnership and teaming skills across multiple stakeholder groups
Basic knowledge of marketing email design and web coding languages such as HTML and CSS
Ability to build effective, clear, succinct, well-designed presentations in PowerPoint or Google Slides.

Preferred Background, Skills, And Experience

Prior experience as a Talent Acquisition/Recruitment marketing team member
Experience with social media, branding, and/or general ‘call to action’ marketing efforts
Knowledge of Aerospace, Research, Technology, or other related industry

Note: As a temporary position, this assignment may last up to 36 months in duration with approvals based on 12-month assignments. However, please note that you are not under any employment contract and your temporary employment status can be terminated at any time, with or without notice.

JPL has a catalog of benefits and perks that span from the traditional to the unique. This includes a variety of health, dental, vision, wellbeing, and retirement plans, paid time off, learning, rideshare, childcare, flexible schedule, parental leave and many more. Our focus is on work-life balance, and living healthy, fulfilling lives as we Dare Mighty Things Together. For benefits eligible positions, benefits are effective the first day of the month coincident with or immediately following the employee’s start date.

For further benefits information click Benefits and Perks

The hiring range displayed below is specifically for those who will work in or reside in the location listed. In extending an offer, Jet Propulsion Laboratory considers factors including, but not limited to, the candidate’s job related skills, experience, knowledge, and relevant education/training. Hiring range for this job may be adjusted based on primary work location outside of Pasadena, California. This adjusted range will be provided to candidates by the Recruiter when applicable.

The typical full time equivalent annual hiring range for this job in Pasadena, California.

$97,448 - $123,552

JPL is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, citizenship, ancestry, age, marital status, physical or mental disability, medical condition, genetic information, pregnancy or perceived pregnancy, gender, gender identity, gender expression, sexual orientation, protected military or veteran status or any other characteristic or condition protected by Federal, state or local law.

In addition, JPL is a VEVRAA Federal Contractor.

EEO is the Law.

EEO is the Law Supplement

Pay Transparency Nondiscrimination Provision

The Jet Propulsion Laboratory is a federal facility. Due to rules imposed by NASA, JPL will not accept applications from citizens of designated countries or those born in a designated country unless they are Legal Permanent Residents of the U.S or have other protected status under 8 U.S.C. 1324b(a)(3). The Designated Countries List is available here.

NASA Jet Propulsion Laboratory

New Jobs

Recruitment and Engagement Marketing Specialist