POSITION TITLE: Email Marketing Coordinator

LOCATION: Orlando, FL

REPORTS TO: Digital Marketing Director

FLSA Status: Exempt

Pay Level: Base Salary

NAVC Overview

The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including: educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about the NAVC’s products and brands, visit https://navc.com/. To see our schedule of upcoming events, visit https://navc.com/calendar/.

Position Objective

The ideal candidate is eager to learn and ready to tackle email campaigns from their earliest stages all the way to the finished product. This candidate is passionate about the role marketing and digital communications play in NAVC’s success.

Reporting to the Digital Marketing Director, the Email Marketing Coordinator will be the primary builder and project coordinator for all NAVC email campaigns.

Position Responsibilities

Maintain NAVC-wide email marketing calendar
Execute the email build, development, approval and schedule/send process for all NAVC brands, including:
Better Care Weekly (weekly)
VetFolio Flash (weekly)
VetFolio Newsletter (monthly)
VetFolio Special Edition (as needed)
Events - Marketing: VMX, Institute, HIVE, VIS (as needed)
Events - Transactional: event system communications such as registration confirmations, balance due notifications, etc. (as needed)
Industry Insider (monthly)
Take part in email-related content development, including coordinating and copywriting for the following:
Better Care Weekly
Media Email Newsletters’ “Latest from NAVC” feature
VetFolio Weekly and Monthly Newsletter
Event/Promotional Emails as needed
Support email content development, scheduling & advertising operations as needed
Ensure consistent messaging and branding across all email communications and communicate strategic messages appropriately and effectively among target audiences
Assess and report on the performance of our email efforts using analytic and tracking tools; suggest and implement strategies to improve performance
Stay current on emerging trends in digital marketing and measurement
As needed, attend NAVC-owned and/or related offsite events to assist in event-specific digital marketing efforts
Collaborate with various NAVC marketing staff (i.e. vice president, creative design, senior director of communications, digital marketing director, etc.) to facilitate projects through the workflow process
Assist with other assignments as needed to support overall NAVC marketing strategy

Qualifications

Bachelor's degree required
Strong copywriting skills
Superb people skills with a proven ability to interact with colleagues in cross-functional teams
Excellent organizational skills, including a demonstrated ability to efficiently plan, organize and manage projects with limited direct supervision
Proven ability to manage multiple projects and assignments simultaneously, delivering on time
Track record of taking initiative and driving projects through to completion
Mature, detail-oriented, able to work well under tight deadlines and work independently, collaboratively and with a team, solving problems in a resourceful manner
Independent and creative thinker who can bring new ideas and perspectives to existing clients and/or products
Superior customer service skills and support for a variety of internal and external clients
Strong written and verbal communications skills, with strong attention to detail
Flexibility to adapt to changing priorities and needs of the organization

Preferred Qualifications:

Email marketing experience
Degree in marketing, communications, public relations, advertising or related field
Knowledge of CAN-SPAM and email deliverability best practices
Knowledge of HTML, CSS, CMS systems, Adobe products, WordPress, MS Office and Google Applications

Environmental Position Requirements

Some travel may be required
All prospective employees must pass a background check
Position is based in NAVC’s Orlando, FL office with the possibility to also work from home, in addition to working in the office, based on manager approval
Dog-friendly office
Robust benefits package including health, vision, dental and 401K match

For additional information

Kimberly Chatfield

Director of Human Resources

kchatfield@navc.com

NAVC

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Email Marketing Coordinator