Job Title: Digital Marketing Coordinator

Location: MALVERN, PA 19355 (3 days onsite 2 days remote HYBRID)

Duration: 6+ Months

Job Summary:

The Digital Marketing Coordinator will support the daily execution and project management of email marketing and social media campaigns, aiming to maximize campaign performance and achieve strategic goals for our 7 core business units.

Specific Duties include:

Execute email marketing campaigns in Salesforce Marketing Cloud, including building and deploying emails for our 7 business units. These emails encompass outbound promotional messages and transactional emails to current customers.
Own and manage the Contractor's Edge e-newsletter, working to enhance and support the overall strategy for contractor engagement.
Manage and oversee social media platforms, including posting content and monitoring engagement.
Own and manage CertainTeed Canada's social media presence, working with Canadian business partners to ideate and create compelling content in a proactive manner.
Fulfill ad-hoc campaign requirements in Salesforce Marketing Cloud, such as creating campaign landing pages and web forms.
Collaborate with CertainTeed team members, creative teams, and business partners across various business units to manage campaign logistics, ensuring timely reviews, approvals, and activation of quality email and social media content.
This role will be a 60/40 split supporting both email marketing and organic social media.
The ideal candidate will have a strong background in marketing, with robust experience in Salesforce Marketing Cloud.
Experience with Sprout Social a plus.
They will be skilled collaborators and self-starters who take the initiative to drive partnership and create connections throughout the business.
They will be conscientious and detail-oriented and thrive in a role the requires most strategic thinking and buttoned-up execution.

PROBLEM SOLVING -

The Digital Marketing Coordinator works independently and directly with internal and external partners to create holistic outbound and Organic social plans. Supporting the building and execution of marketing tactics that delivers most effectively on business objectives.

KNOWLEDGE -

Bachelor's degree in marketing or similar field
5 years of progressive marketing experience with demonstrated success in digital marketing, building brands, and implementing comprehensive integrated marketing strategies and plans for large organizations. Experience in the building products or durables preferred
Demonstrated success developing and working with digital, social, web-based, and new media tools, including marketing automation
Exceptional verbal and written presentation skills including ability to communicate complex ideas in a simple manner
Demonstrated understanding and experience with B2B and B2C businesses, including retail
Able to collaborate effectively - works well with others and is considered a true team player who works to build strong relationships/partnerships
A self-starter with a sense of urgency, a strong work ethic, commitment to driving results, and the ability to adapt to changing circumstances in a highly collaborative environment must have a creative approach to problem solving, and the ability to take advantage of emerging opportunities/changing priorities
Strong project and process management skills, including demonstrated ability to manage complex and long-range projects effectively, collaboratively, and on-time
Excellent analytical skills and ability to support data-driven decisions and manage metrics-based marketing communications performance

Net2Source Inc.

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