The Membership & Marketing Coordinator assists with all membership and marketing functions for the organization, including branding and marketing various aspects of the organization to increase registrations, sales and member participation. This includes implementation of a 12-month marketing plan for the organization and the creation of social media content, digital and physical marketing materials, email marketing content, and various additional marketing and public relations responsibilities. This person is often the first point of contact for members and prospective members. Assists with membership recruitment, retention, reporting and communications. Ensures each member has an exceptional customer experience. Collaborate with team members to ensure organizational goals are met.

Essential Duties & Tasks

Percent of Time Spent Task Title Essential Functions 45% Membership

Respond to email and phone inquiries from members.
Assist with recruitment and retention of members, including onboarding and regularly scheduled communications.
Monitor membership database and use data analytics to drive future outreach and communications.
Provide an exceptional customer service experience to all internal and external stakeholders.
Executes strategic plan initiatives to encourage member engagement.
Enhance member engagement through frequent communications of school personnel updates and membership opportunities.
Assist with membership engagement platform to encourage membership interaction and to meet strategic goals.
Communicate with members to highlight and promote membership benefits, upcoming webinars and events, and other necessary information.
Ensure the member benefits page of the organization website is up to date.
Support the creation of periodic member experience surveys and help implement any actionable feedback.

45%

Marketing

Schedule and assist with email marketing campaigns targeting members, non-members, and business partners, including writing copy and designing layouts.
Update social media platforms, including, but not limited to, Facebook, and LinkedIn, through writing and scheduling posts, interacting with followers, and monitoring analytics data.
Edit, write, and execute communications that reflect the characteristics of AASPA, considering targeted market segments and revenue and expense objectives.
Update annual advertising and sponsorship materials.
Collaborate with team members to develop and design marketing materials for professional development, membership promotion and general organizational needs.
Assist with design of quarterly magazines, program books and other publication projects.
Utilize and support the member engagement platform to generate revenue and meet association goals.
Create and distribute communications for organization events, leadership, recognitions & awards, and various projects to appropriate outside audiences.
Update website as needed based on analytics, including copy, media, design, and other content.
Assist with hotel branding, media capture, and awards.
Provide an exceptional customer experience to all internal and external stakeholders.
Edit event and association video.

10%

Office Management

Answer general calls and/or email inquiries pertaining to membership or marketing.
Assist others in the Association with tasks as needed.

The intent of this job description is to provide a representative description of the types of duties and responsibilities required for this position. Employees may be asked to perform other job-related duties as assigned.

Salary $47,000 -$55,000 based on experience.

Full medical insurance, liberal holiday schedule, tuition reimbursement and PTO.

NOTE - this is a full-time in-office position (not remote)

To Apply

Please send resume to events@aaspa.org

Job Type: Full Time

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Membership & Marketing Coordinator