Nox Health is looking to add a Senior Content Strategist to the growing marketing team! The ideal candidate is a natural born storyteller who is highly skilled at developing comprehensive and connected content ecosystems. In this position you help drive growth and engagement for the Nox Health brand through informative and inspiring experiences across our digital ecosystem. High EQ, adaptability and resilience to lead with a solution-mindset, team-first orientation, and inclusive collaboration. We’re a “we, not I” team.

The Senior Content Strategist is a critical role on the marketing team that helps create a compelling and consistent Nox Health brand experience across our digital ecosystem. They will have primary responsibility for content strategy for website, B2B, B2C and App Content that will drive experience across all touch points. They will also be responsible for promoting brand compliance, working with development teams on website portal, app and other customer-facing projects in partnership with the B2B marketing lead.

The ideal candidate will be a strong communicator with a high degree of verbal and visual creativity, and an ability to work in a matrixed environment.

Responsibilities

Lead

Partner with B2B Marketing lead and B2B project manager to develop & deliver communication strategies and content calendars
Partner with SVP Marketing lead to help develop insights and topics that establish Nox as the sleep science and sleep care pioneer

Activate

Partner with teams to plan and execute MarComms to support new clients and nurture existing accounts
Help develop a cohesive messaging strategy to drive behavior change and delivers results
Write blog posts and newsletter articles, specifically editorial calendars for two newsletters
As needed, brief freelance teams and writers to produce on-brief content on time
As needed, work with clinical team to create white papers and educational content
As needed, assist in creating webinars, presentations, infographics and other new/social media formats
Brainstorm to develop creative marketing campaign themes and messaging
Review, test adjust and improve keyword strategy and SEO standings to optimize the Nox Health brand in the marketplace
Consult with and provide guidance to assigned business areas
Website: Pitch in with noxhealth.com by helping plan content for discoverable aspects of site i.e. articles, posts, case studies etc.

Measure & optimize

Track and monitor content performance working with B2B marketing lead
Apply learning to content as real time as possible
Report on content performance trends so we can learn from how audiences respond to our messaging

Innovate

Monitor industry & media trends to identify new opportunities for engagement
Periodically complete competitive brand and content reviews to ensure Nox experience stands out

Requirements

BA/BS degree, preferably with a focus in Marketing Communications
5+ years experience in a communications, social media/content strategy
Agency experience preferred - mix of client and agency is bonus
B2B and B2C Healthcare experience preferred
Honed strategic skills by delivering insightful effective campaigns
Adept at simplifying data & insights from disparate sources
Shows intellectual curiosity with strong analytical and problem solving skills
Experience and passion for delivering engaging user experiences
Exceptional oral and written communications, proofreading and editing
Ability to tell stories and illustrate concepts through art and copy
Ability to effectively communicate with internal team members across multiple disciplines and levels, instilling confidence
Attention to detail, excellent organization & time management skills
Work well independently as well as in a team environment
Demonstrate business maturity, low ego, high EQ, building trust and camaraderie
Adaptable, resilient problem solver
Proficiency with Microsoft Office Suite, Google Docs and productivity tools
Excellent skills in Adobe Creative Cloud including InDesign
Demonstrable proficiency in WordPress, HTML, HubSpot
Familiarity with Project Management tools like Asana and Atlassian Confluence a bonus

Benefits

Medical, Dental, Vision Insurance
401K and 401K Matching
PTO

Nox Health

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Content Strategist