About Okendo

Okendo is a customer-marketing platform trusted by 7,000+ of the world’s fastest-growing consumer brands including industry leaders such as SKIMS, Crunchy Roll, Magic Spoon, Frame, Nomad, Buck Mason and Liquid Death. The platform is a suite of integrated marketing products including customer ratings and reviews, UGC, and Q&A which brands use to build trust, drive sales, and maximize customer lifetime value.

By focusing specifically on DTC merchants on the Shopify ecommerce platform, Okendo has raised a $26 million Series A financing round. This brings the total capital raised by Okendo to $33.5 million—mostly within the last 12 months. 🚀

We're product-centric, customer-obsessed and on a mission to build the world's best ecommerce enablement software. If you like being at the bleeding edge of marketing tech and working with passionate people then Okendo is for you.

Position Summary:

Your job duties will include owning content campaign strategy, as well as copywriting for various channels including email, landing pages, social, listings, in-app, and newsletter to support the campaign promotion and other demand generation initiatives. You will work with outside agencies to review, revise, and provide feedback on the content they produce. You also will assist in pulling key content metrics and analyzing results to improve future marketing campaigns.

As a Content Marketing Manager, you will work in an editorial capacity to produce, manage, and execute tailored content across multiple channels with the goal of carrying out marketing campaigns and fulfilling business goals. You will work with key stakeholders to bring campaign themes to life by building in-depth content briefs that are then produced into blogs & long-form pieces by outside agencies. These content pieces will be the pillars of the marketing campaign process and will direct the rest of the marketing team in what we will promote and bring to the market.

How you'll create impact:

Company and Industry Knowledge:
Develop and maintain product expertise through Okendo Certification and continued product training
Work closely with cross-functional teams to coordinate messaging to support the organization’s needs and goals
Research, subscribe, and share insights from industry & partner newsletters, webinars, and events
Copywriting:
Develop and own copywriting templates
Own the production of copy materials (listed below) with the Marketing Project Manager
Write copy for monthly marketing campaign assets, including email, landing pages, social, listings, in-app, newsletter, and other channels
Help refine and champion the Okendo brand voice, working cross-functionally to ensure brand and messaging consistency, as well as refining Okendo’s styleguide
Content Strategy:
Provide informed campaign recommendations to a cross-functional leadership team based on the overall company strategy and specific needs of the marketing, success, and sales organization
Research campaign topics, build monthly campaign content briefs, and assign content based on funnel stages, segments, and buyer personas
Track and report campaign success metrics
Assist in pulling key content metrics and analyzing results
Be the subject matter expert for the Google Keyword Planner tool and general SEO content strategy

What we need from you:

You have 3+ years of producing elegant, engaging written content and can provide samples. Ecommerce experience is a must, bonus point for previous experience with Shopify!
You have experience creating and upholding a copywriting style guide, including channel best practices
You have excellent English writing and communication skills
You have solid time-management skills with the ability to execute consistently in a fast-paced, high-pressure, dynamic environment and carry out self-directed responsibilities
You understand how content should support the buyer’s journey and how it is best optimized across each marketing channel
Good understanding of SEO best practices, Google Analytics experience is a plus
You think like a marketer and have the curiosity of a journalist
You thrive in a cross-functional environment and appreciate feedback from other teams to better understand their needs
You’re willing to become a product expert in order to make sure content properly represents brand messaging and platform functionality

1-Month Success

You’ll become familiar with our ecosystem, our competitors, our target market, and ICP
You’ll successfully complete the Okendo Reviews and Okendo Connect courses to understand our product offerings and value propositions
You’ll meet with key stakeholders like sales, CS, partner managers, and other marketers to better understand their goals and objectives
You’ll build templates for campaigns and copy to help improve speed and efficiency
You’ll build a report template to outline which metrics to track and what benchmarks to use for upcoming success

6-Month Success

You’re a participant in content ideation and production and a strong voice of what content resonates with our audiences based on data-driven results
You’re the main point of contact for Okendo’s content agency editing and overseeing key deliverables and moving them to execution and promotion
You have a strong pulse of our written tone, style, and voice
You’re proposing a/b testing opportunities to refine messaging
You’re restructuring and solidifying the brand guidelines and sharing that across the organization

1-Year Success

You’ve created a scalable and repeatable process for content creation, strategy, organization, and distribution across the organization
You’ve developed a tight relationship with our content agency and have a firm pulse on how Okendo delivers its brand messaging across multiple channels
You’ve grown organic traffic and lifted engagement metrics across content types (downloads, avg, time on page, # of pages, etc.)

Workplace Benefits:

Data-backed and validated compensation strategy
100% employer-paid coverage of employee health insurance
Comprehensive dental and vision coverage
4 weeks of PTO; carryover allowed
11 holidays
Sick, bereavement, and jury duty paid time off
12 weeks of Paid Family Leave
Feedback driven culture
Exposure to the biggest and best ecommerce brands globally
Work remotely in the USA or from a local WeWork

Why Okendo?

We're product-centric, customer-obsessed and on a mission to build the world's best commerce enablement software. If you like being at the bleeding edge of marketing tech and working with passionate people then Okendo is for you.

For the right candidate, this role represents an opportunity to own the creation, execution, and expansion of our content program.

What We Value:

One Team

We are one team committed to the same mission. We trust, respect, and value each other. We recognize the unique skills, experiences, and perspectives each of us has to offer. We continually look for ways to support and enable our teammates.

Champion the customer

Our customers are the heart of our business and the pursuit of their success is our north star, At every step, we prioritize their interests in our thinking and actions.

Strive for Excellence

We commit to excellence as our standard. We set and achieve ambitious goals. We maintain a bias for action, tackle the hard problems, and continually work to improve.

Extreme Ownership

We own the outcomes. We take the necessary action to get things done. We don’t blame others or find excuses. We proactively look for solutions and solve problems.

Integrity Always

We are always honest, trustworthy, and professional. We treat others fairly and with respect. We are transparent and forthright. We take our commitments seriously and deliver what we promise.

Always Day One

It’s always Day 1 at Okendo. If we’re not growing, we’re dying. We prioritize agility over bureaucracy. Velocity over perfection. Outcomes over process. We move fast, learn, iterate, and adapt.

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Content Marketing Manager