About us.

P&T Knitwear is a family-owned independent bookstore, podcast studio, event space, and cafe on Manhattan's Lower East Side that honors Founder Bradley Tusk’s family legacy and dedication to community space.

About the role.

We are looking for a Social Media Marketing Coordinator to expand brand recognition across social platforms and ultimately contribute to our growing customer base. We envision this role being an integral part to the conversion of online impressions to foot traffic; therefore, this position has upward trajectory and room for growth.

Your responsibilities will include, but are not limited to:

Running all P&T Knitwear Social Media Accounts, mainly TikTok and Instagram
Creating content for Instagram and TikTok accounts
Creating graphics for Instagram and website
Working in collaboration with Events Coordinator and team on marketing materials, including writing copy, taking photos or video, creating graphics, for cross-functional in-store promotion
Updating the store website with new releases, preorders, signed stock, and staff picks.
Assisting with hosting events
Creating and sending monthly newsletters, as well as specialized promotional newsletters including (but not limited to) specific events, preorder campaigns, seasonal interests, and seasonal sales.
Updating and adding subscribers to the newsletter subscription list
Assisting the Events Coordinator with various events and marketing needs when needed
Creating monthly events calendars
Managing the store’s marketing calendar and coordinate with all necessary stakeholders to ensure campaigns are executed on time and to expectations.
Working at point of sale to assist customers with transactions and finding books
Updating store marquee weekly and updating the POS marquee when needed
Tracking analytics, deliver reports, and create a marketing budget with the General Manager

Skills and attributes we’re looking for.

You love books and love talking about books.
You have an understanding of the value of independent bookstores and their role within a community.
An eye for graphic design, with experience using Canva preferred.
Familiarity with Google Workspace.
Excellent written and verbal communication skills.
Ability to simultaneously think creatively and strategically.
Self-driven, with the ability to work independently as well as collaborate.
Availability to work nights and weekends as required by our events schedule.
An outgoing, people-first approach to engaging the community and the tenacity for cold outreach and friendly follow-up.
Experience with community organizing and event planning is a plus.

This role pays $24-$26 per hour commensurate with your experience and proven ability to convert social media following to foot traffic.

We are an equal opportunity employer and do not discriminate against candidates on the basis of race, ethnicity, color, creed, religion, disability, and any other unique and qualifying factors. If you need reasonable accommodation for an interview should you require, please email evanie@tuskholdings.com.

P&T Knitwear

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Social Media Marketing Coordinator, NYC