Applicants apply at https://paacolorado.org/careers/

Local hires only; no housing or transportation available from PAA.

Education and Experience:

PAA is seeking an experienced and energetic marketing manager to join our team and help drive enrollment growth!

The marketing manager will work under the supervision of the Executive Director and alongside the webmaster to help achieve the organization’s goals. The right candidate for the job will have experience with:

Developing and executing a multi-faceted marketing strategy that supports the organization’s goals
Intimate understanding of how to run digital ad campaigns and measure results
Managing advertising vendors, and negotiating best possible rates
Planning and tracking an annual budget
Designing print and digital materials
Planning and executing digital and in-person fundraising events
Photographing in-person fundraising events
Managing social media channels (Facebook, Twitter, Instagram, Flickr, and TikTok)
Executing successful email marketing campaigns and measuring results
Making updates to company website to keep information accurate

Duties and Responsibilities:

Create and maintain Marketing and Messaging Strategies both short and long term.
Update PAA website regularly with appropriate content.
Manage all outward, customer facing materials to ensure cohesive branding.
Design Flyers, Programs, and Brochures for all shows and seasons.
Design Ads (Both digital and print).
Design Promotional Materials (Includes videos, posters, brochures, direct mail, and playbill programs).
Manage Social Media channels and use these platforms to increase PAA’s reach. (Facebook, Twitter, Instagram, Flickr, and TikTok.)
Track and report on website metrics. Make efforts to improve SEO
Track and report on social media metrics
Manage Email Marketing
Create and send weekly newsletter through Mailchimp
Create and send strategic dedicated emails
Track email marketing metrics and make efforts to improve audience, open and click rates
Photograph all PAA Events and post online.
Search for new ways to promote PAA.
Attend staff meetings as required.
Partner with the PAA Webmaster to manage Class/Show/Event Registration & Ticket Sales
Collaborate with the Program & Development Coordinator to design materials, develop a marketing strategy, and implement marketing campaigns for two large annual fundraisers as well as smaller events throughout the year.

Necessary Software Knowledge:

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, WordPress, Dropbox/Google Drive, Google Docs, Facebook for Business, Google Ads, MailChimp

PAA Performing Arts Academy

New Jobs

Marketing Manager